paw patrol umbrella
Skip itSoft demand (-42.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.38avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 6% kills the launch gate
Price range
Good$8.85–$30.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,176.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$30K$30K/yr · 47K searches
Growth
Bad-42.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
17
Top-5 brand share
93%
Open market
4%
- ABG Accessories39%
- Nickelodeon36%
- Paw Patrol7%
- Nintendo6%
- LUV HER6%
- Stephen Joseph3%
- Open — no brand owns it (3 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nickelodeon Kids Umbrella Paw Patrol Toddler and Little Boy Rain Wear for ages 3-6 Light Blue
ABG Accessories$16.374.6★6,507 rev
Nickelodeon Girl Kids Poncho Raincoat Set Paw Patrol Rain Wear For Toddler 2-3 Or 4-7 Umbrella And Slicker Light Pink MEDIUM AGE 4-5 US
Nickelodeon$24.994.6★3,318 rev
Nickelodeon Girls Kids Poncho Raincoat Set Paw Patrol Rain Wear For Toddler 2-3 Or 4-7 Slicker And Umbrella Dark Pink LARGE AGE 6-7 US
Nickelodeon$19.474.6★3,318 rev
Nickelodeon Baby Girls Kids Slicker Paw Patrol Toddler Little Rain Wear Set For Ages 2-7 And Umbrella Dark Pink MEDIUM AGE 4-5 US
Nickelodeon$18.634.6★3,318 rev
ABG Accessories boys Kids Clear for Rain boys transparent With an Easy Grip Handle Dome Windproof Bubble Umbrella Nickelodeon Paw Patrol Age 3-10 US
ABG Accessories$19.984.6★803 rev
Newest
by launch date
LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
LUV HER$13.96708 rev
LUV HER Licensed PAW PATROL Headbands for Girls - Kids Jewelry - Dress Up Set All in one Giftable Box - Headband - Play Jewelry Set - 4pc (Toddler Headband Necklace Dress Up Bracelet Ring) Ages 3+
LUV HER$13.51708 rev
Paw Patrol Stick Umbrella for Kids Clear Dome Lightweight Kids Umbrella Travel Accessories - Kids Gifts (Blue)
Paw Patrol$9.16105 rev
Paw Patrol Stick Umbrella for Kids Clear Dome Lightweight Kids Umbrella Travel Accessories - Kids Gifts (Pink)
Paw Patrol$8.85105 rev
Kids Folding Umbrella Auto Open/Close Anti-rebound Safe Design UV Resistant Automatic Children Travel Umbrellas 8 Rib Reinforced Canopy 360 Reflective Strip Lightweight Cute Umbrella for Girls & Boys
decalsweet$16.20490 rev
Trending
90-day click momentum
Paw Patrol Boys Chase Raincoat Size 5 Blue
Paw Patrol$30.724.5★
Nickelodeon Girls Kids Poncho Raincoat Set Paw Patrol Rain Wear For Toddler 2-3 Or 4-7 Slicker And Umbrella Dark Pink LARGE AGE 6-7 US
Nickelodeon$19.474.6★
Paw Patrol Graphic T-Shirts (4 Pack) Rubble Chase Marshall Rocky Character Outfit Toddlers Birthday Boys 7 R/B/Y/G SS
Nickelodeon$30.894.7★
Nintendo Kids Umbrella And Slicker Super Mario Boys Rain Wear Set For Ages 4-7
Nintendo$17.274.6★
Nickelodeon Girl Kids Poncho Raincoat Set Paw Patrol Rain Wear For Toddler 2-3 Or 4-7 Umbrella And Slicker Light Pink MEDIUM AGE 4-5 US
Nickelodeon$24.994.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -42.5% search growth over the last 90 days.Peak months: Mar, May, Nov · busiest ÷ quietest = 3.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great Gift”
“The headband and jewelry is great quality”
“Perfect size for a toddler”
“The color is vibrant”
“Well made and sturdy”
“easy to use”
“The design is so cute”
“Effective and durable”
“seem well made for the price”
“A total lifesaver for rainy days with a toddler”
What buyers complain about
“A little bigger than expected”
“It stopped working after one time used”
“may not be sturdy enough for a child that wrestles vigorously around lol”
“Extremely cheap”
“Not worth the money”
“its hard even for me to close”
“Heavy”
“We try to open today the open mechanics doesn't work 😕.it's doesn't hold”
“the seam was unraveling”
“u can just about see through it”