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paw patrol shirt

Worth a look56/100

paw patrol shirt shows a fragmented shelf (top 5 take 16% of clicks), but a small market ($132K/yr) keeps it on the watch list.

Market/yr

$132K

Growth (1y)

+240.7%

Products

161

Brands

7

was 7 a year ago

Sellers

30

Price range

$7.95–$44.96

Returns

2.6%

Rating

4.7★

56/100

Worth a look

Scored 56/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
7
×0.30
Growth
81
×0.30
Competition
100
×0.20
Quality gap
20
×0.10
Returns
79
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +240.7% year over year.
43K21KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Oct, Dec · busiest ÷ quietest = 3.0×

Competition

42%Paw Patrol
  • Paw Patrol42%
  • Nickelodeon39%
  • Tstars16%
  • Crocs1%
  • Josmo1%
  • LUV HER1%
  • Other (1 brands)0%

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen. 7 brands and 30 sellers compete here.

Brands

7 flat

was 7 a year ago

Sellers

30

Top 5 brand share

99%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 161 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Size fit as described”

Quality-Overall20%

“Decent quality”

Gifting Purpose11%

“Cute gift”

Soft Feel6%

“Cute and soft”

Color5%

“Great color of pink”

Advertised Vs Actual Product4%

“As advertised”

Comfort-Overall4%

“Comfortable”

Value For Money4%

“Worth the money”

Material Quality3%

“The material is soft and lightweight, which makes them comfortable for bedtime without feeling too heavy or stiff”

Durability3%

“holds up well”

What buyers complain about

Size-Overall35%

“Bigger than expected”

Quality-Overall8%

“overpriced, cheap quality, useless contents”

Print Quality5%

“Blurry Print”

Value For Money4%

“overpriced”

Material Quality4%

“Cheap material”

Shrinkage Resistance4%

“Shrunk right away”

Functionality-Overall3%

“The compass and whistle dont actually work”

Advertised Vs Actual Product2%

“False advertising”

Hard Feel2%

“not very soft, my 3-1/2 yo granddaughter daughter says it's scratchy and not soft”

Color2%

“Much darker color than pictured”

Top return reasons

  • Size-Overall63%
  • Length7%
  • Material Quality3%
  • Advertised Vs Actual Product3%
  • Feet Fit3%
  • Quality-Overall3%
  • Chest Fit2%
  • Value For Money2%
  • Print Quality2%
  • Sleeve Fit2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,544 tracked niches.