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paw patrol birthday shirt

Skip it50/100

a small market ($44K/yr) — paw patrol birthday shirt doesn't clear our bar today.

Market/yr

$44K

Growth (1y)

+188.8%

Products

52

Brands

3

was 6 a year ago

Sellers

8

Price range

$11.23–$26.64

Returns

3.5%

Rating

4.7★

50/100

Skip it

Scored 50/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
75
×0.30
Competition
87
×0.20
Quality gap
20
×0.10
Returns
72
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +188.8% year over year.
4K2KSpike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan · busiest ÷ quietest = 2.2×

Competition

80%Tstars
  • Tstars80%
  • Paw Patrol15%
  • Nickelodeon6%
  • Other0%

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen. 3 brands and 8 sellers compete here.

Brands

3 falling

was 6 a year ago

Sellers

8

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 52 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall33%

“My granddaughter lovers it true to size”

Quality-Overall26%

“Great quality and made for cute birthday pics”

Advertised Vs Actual Product6%

“As advertised”

Color6%

“The color is true to its image”

Gifting Purpose6%

“Great birthday gift”

Print Quality4%

“supper comfortable and the print its clear”

Soft Feel3%

“soft”

Material Quality3%

“great material”

Value For Money3%

“Good bang for your buck”

Design-Overall2%

“Design was even prettier than pictured on ad”

What buyers complain about

Size-Overall40%

“wrong sizing”

Thickness12%

“Material feels a little thicker”

Quality-Overall10%

“Shirt not good quality”

Print Quality8%

“The print is not good”

Value For Money4%

“Looks like they spent $1 on the shirt”

Design-Overall4%

“Although the size of the shirt was perfect, the design in the front was lacking color and quality”

Material Quality3%

“The material isn't that good”

Color3%

“faded to a pinkish color in some areas”

Top return reasons

  • Size-Overall60%
  • Length12%
  • Chest Fit5%
  • Sleeve Fit4%
  • Advertised Vs Actual Product3%
  • Print Quality3%
  • Color2%
  • Value For Money2%
  • Neck Fit2%
  • Material Quality1%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.