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patrick mahomes costume

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A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 29Conversion 0Competition 7Returns 28Price range 86Avg price 95Brand share 0Review moat 24Quality gap 75

Avg price

Incredible$22.92

avg listing price — sweet spot $15–$100

Price range

Great$10.26–$53.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.9%

90-day search growth — must beat 0% to launch

Returns

Okay5.6%

return rate — above 6% kills the launch gate

Review moat

Bad5,132.83

avg incumbent reviews — the moat a new listing must climb

Competition

Bad92%

top-5 click share — a locked-up shelf

Market size

Bad$0

$0/yr · 23K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

8

Top-5 brand share

100%

Open market

0%

  • Franklin Sports46%
  • HandinHandCreations22%
  • Watt's Wigs20%
  • ALLAURA12%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$020%$030%$040%$01001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +2.9% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26SepDecMarAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 82.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money29%

“Great value”

Quality-Overall29%

“Good quality”

Size-Overall21%

“Fit well”

Advertised Vs Actual Product14%

“Looks like pic”

Wig/Artificial Hair Quality7%

“Great wig for costume”

What buyers complain about

Strength20%

“Pretty flimsy”

Quality-Overall15%

“Cheap”

Durability15%

“not for long-term usage”

Size-Overall10%

“Runs very small”

Certifications10%

“was unable to provide me with verifiable documents”

Instructions/User Manual/Troubleshooting10%

“I followed instructions perfectly however the letters still would not stick correctly so the jersey is pretty much ruined on the back”

Functionality-Overall5%

“Doesn't work”

Stain Resistance5%

“Stains”

Advertised Vs Actual Product5%

“no numbers to press on like the advertised”

Drop/Impact Protection5%

“Too thin no protection”

Top return reasons

Size-Overall62%
Shoulder Fit4%
Advertised Vs Actual Product4%
Quality-Overall3%
Strength3%
Comfort-Overall3%
Strap/String Quality2%
Product Condition2%
Material Quality2%
Value For Money2%