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57

patagonia shorts

Worth a look

Shows demand growing +118.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 16Growth 95Conversion 6Competition 94Returns 12Price range 86Avg price 95Brand share 74Review moat 40Quality gap 57

Growth

Incredible+118.4%

90-day search growth — must beat 0% to launch

Avg price

Incredible$23.76

avg listing price — sweet spot $15–$100

Competition

Great21%

top-5 click share — an open shelf

Price range

Great$9.50–$58.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,542.69

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$66K

$66K/yr · 588K searches

Returns

Bad9.2%

return rate — above 6% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

37 rising

Sellers

59

Top-5 brand share

61%

Open market

35%

  • MAGCOMSEN19%
  • CRZ YOGA16%
  • Willit15%
  • baleaf6%
  • Mancreda5%
  • Blooming Jelly4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$3K6%$4K8%$5K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 98 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +118.4% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 11.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“Fits as expected”

Comfort-Overall21%

“Comfortable, good set”

Pockets/Compartments7%

“Deep pockets”

Color5%

“Colors are nice”

Weight Light4%

“Lightweight & fits true to size”

Quality-Overall4%

“Great quality and fits true to size”

Exercise/Sports Suitability4%

“Great workout shorts”

Material Quality3%

“the material was super comfortable”

Value For Money3%

“Great value”

Soft Feel2%

“The material is soft”

What buyers complain about

Size-Overall31%

“Too short”

Material Quality5%

“Cheap material”

Waist Fit3%

“The waist isnt fit accurate”

Wrinkles3%

“The wrinkles won't come out”

Comfort-Overall2%

“Super uncomfortable”

Shape/Style2%

“Not super flattering”

Pockets/Compartments2%

“The pockets are a bit weird”

Thin2%

“Too thin”

Durability2%

“Falls apart in the wash”

Quality-Overall2%

“cheap”

Top return reasons

Size-Overall55%
Waist Fit11%
Length7%
Thigh Fit6%
Material Quality4%
Hip Fit4%
Inseam Fit2%
Shape/Style2%
Advertised Vs Actual Product2%
Thin1%