patagonia hat
Skip itSoft demand (-23.1% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Incredible$28.04avg listing price — sweet spot $15–$100
Price range
Great$14.48–$72.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$304K$304K/yr · 1.1M searches
Returns
Okay3.4%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad4,562.16avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
148
Top-5 brand share
86%
Open market
12%
- The North Face43%
- Carhartt33%
- Columbia5%
- JAN & JUL3%
- Patagonia3%
- Costa Del Mar2%
- Open — no brand owns it (19 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 157 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carhartt Mens Rugged Flex Twill Mesh-Back Logo Patch Cap Black One Size
Carhartt$30.804.7★2,127 rev
Carhartt Mens Canvas Mesh-Back Cap-Gravel-OFA
Carhartt$19.954.7★13,353 rev
The North Face Mudder Trucker Hat - Classic Fit Moisture-Wicking Snapback for Men & Women Casual Hiking Ball Cap TNF Black One Size
The North Face$30.044.6★2,557 rev
Carhartt Mens Canvas Cap Black One Size
Carhartt$19.954.7★16,457 rev
The North Face Keep It Patched Structured Trucker Mens Cap TNF Medium Grey Heather/TNF White One Size
The North Face$30.394.5★294 rev
Newest
by launch date
Patagonia Logo LoPro Fitted Trucker Cap
Patagonia$37.751 rev
Amazon Essentials Mens Adjustable Moisture-Wicking Sports Mesh Baseball Cap Black One Size
Amazon Essentials$14.4890 rev
Columbia Unisex Mesh Snap Back Everblue/PNW Bear One Size
Columbia$28.35922 rev
Sprints Semi-Structured EZ Rope Snapback | Lightweight Quick Dry Sport Hat One Size Unisex (Plainsman)
Sprints$37.3650 rev
Carhartt Mens Canvas Mesh-Back Cap Dark Tranquil Blue/Navy One Size
Carhartt$19.7013,353 rev
Trending
90-day click momentum
The North Face Unisex Half Dome Trucker Dune Beige/Leather Patch One Size One Size
The North Face$40.854.4★
The North Face Horizon Bucket - Packable Sun Hat for Men & Women Moisture Wicking Sweatband Adjustable Chin Strap TNF Black Large/X-Large
The North Face$38.474.8★
The North Face Unisex Summer LT Trucker Cedar/TNF Black One Size
The North Face$41.593.0★
Horizons Trucker Cap by Patagonia
Patagonia$37.995.0★
JAN & JUL Cotton Baseball Cap for Summer Adjustable Outdoors Trucker Hat for Toddlers (L: 2-5 Years Beige)
JAN & JUL$21.464.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.1% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 6.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit is perfect”
“Amazing quality”
“Keeps you warm”
“Really Comfortable”
“Beautiful colors”
“Good deal”
“Just like picture”
“Light and breathable”
“Good materials”
“Lightweight and comfortable hat for everyday use”
What buyers complain about
“Fits small”
“Bad quality”
“color was darker than expected”
“Not worth the price”
“Just a really awkward shape”
“now the stitching is uneven”
“Doesnt match picture”
“Beads of sweat from my forehead”
“It might just need some time to break in”
“I'm incredibly disappointed with this new one, the fabric feels incredibly cheap and uncomfortable”