patagonia duffel bag
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Great22%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good$124.90avg listing price — sweet spot $15–$100
Growth
Good+23.0%90-day search growth — must beat 0% to launch
Review moat
Okay1,817.37avg incumbent reviews — the moat a new listing must climb
Market size
Okay$196K$196K/yr · 384K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$15.73–$373.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad9.2%return rate — above 6% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
98
Top-5 brand share
63%
Open market
33%
- The North Face30%
- Element Equipment15%
- Thule8%
- Osprey6%
- kalgoTeal4%
- Amazon Basics4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 92 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
THE NORTH FACE Base Camp Voyager Duffel Soapstone/Stone Slab 62 Liters
The North Face$156.994.8★31 rev
Element Equipment Trailhead Duffel Bag Shoulder Straps Waterproof Olive/Green Medium
Element Equipment$65.754.5★1,183 rev
Element Equipment Trailhead Duffel Bag Shoulder Straps Waterproof Black/Grey Medium
Element Equipment$63.354.5★1,183 rev
THE NORTH FACE Base Camp Voyager Duffel Soapstone/Stone Slab 42 Liters
The North Face$134.244.6★71 rev
Thule Chasm 70L Pond Gray
Thule$155.424.7★494 rev
Newest
by launch date
THE NORTH FACE Base Camp Voyager Duffel TNF Black/Asphalt Grey 32 Liters
The North Face$131.600 rev
Black Hole Duffel 100L
Patagonia$336.331 rev
KalgoTeal Utility Duffle Bag 40L Convertible Backpack for Travel Gym & Commute Water Repellent
kalgoTeal$86.5980 rev
KalgoTeal Utility Duffle Bag 40L Convertible Backpack for Travel Gym & Commute Water Repellent
kalgoTeal$86.3080 rev
KalgoTeal Utility Duffle Bag 40L Convertible Backpack for Travel Gym & Commute Water Repellent
kalgoTeal$86.8080 rev
Trending
90-day click momentum
Patagonia 2-Way Black Hole DUFFEL Mens Duffle Bag 1.5 gal (40 L) SMOLDERBLUE One Size
Patagonia$246.450.0★
THE NORTH FACE Base Camp Voyager Duffel Cedar/Sycamore/Khaki Stone 32 Liters
The North Face$129.684.7★
THE NORTH FACE Base Camp Voyager Duffel TNF Black/Asphalt Grey 32 Liters
The North Face$131.600.0★
Element Equipment Trailhead Duffel Bag Shoulder Straps Waterproof Red Small
Element Equipment$53.544.5★
THE NORTH FACE Base Camp Voyager Duffel Cedar/Sycamore/Khaki Stone 62 Liters
The North Face$161.474.8★
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — +23.0% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“This bag is wonderful quality”
“Great Capacity”
“It fits perfectly”
“Material feels reasonably durable”
“Well worth it”
“Lots of pockets”
“Nice sturdy bag”
“Great all purpose travel bag”
“Material feels reasonably durable”
“easy to use”
What buyers complain about
“Smaller than expected”
“it broke quickly”
“Zippers are plastic”
“Poor Quality”
“The straps provide no pressure relief”
“Not worth the price”
“The material felt cheap”
“Sure the handle could be better”
“Not water-resistant”
“heavier than I had expected it to be”