patagonia beanie
Skip itSoft demand (-50.6% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$32.69avg listing price — sweet spot $15–$100
Price range
Great$14.29–$53.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$317K$317K/yr · 837K searches
Returns
Okay3.5%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,552.62avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-50.6%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
11 rising
Sellers
87
Top-5 brand share
97%
Open market
2%
- The North Face94%
- Carhartt1%
- MISSION1%
- Sunday Afternoons1%
- Columbia1%
- Sprints1%
- Open — no brand owns it (5 brands, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 93 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The North Face Class V Brimmer - Lightweight Summer Bucket Hat for Men & Women UPF 40+ Protection Chin Strap TNF Black-NPF Large/X-Large
The North Face$37.134.7★52 rev
The North Face Mudder Trucker Hat - Classic Fit Moisture-Wicking Snapback for Men & Women Casual Hiking Ball Cap TNF Black One Size
The North Face$30.044.6★2,557 rev
The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Burnt Umber One Size
The North Face$28.164.8★2,615 rev
The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Slate Moss One Size
The North Face$29.324.8★2,615 rev
The North Face Dock Worker Recycled Beanie | Deep Fit Cuffed Winter Hat for Men & Women with Woven Logo Patch Dijon Yellow One Size
The North Face$29.004.8★2,615 rev
Newest
by launch date
The North Face Unisex Summer LT Trucker Dusk Blue/Space One Size One Size
The North Face$35.171 rev
The North Face Unisex Summer LT Trucker Cedar/TNF Black One Size
The North Face$41.591 rev
The North Face Reversible Highline Beanie | Classic Fit Double Sided Winter Hat for Men & Women Oversized Logo Summit Navy/Dusk Blue One Size
The North Face$31.635,274 rev
The North Face Graphic Mudder Trucker Hat - Classic Fit Moisture-Wicking Snapback for Men & Women Hiking Ball Cap Burnt Umber/TNF Black One Size
The North Face$20.8730 rev
The North Face Jim Beanie | Classic Fit Winter Hat for Men & Women Warm Fleece Headband & Embroidered Logo Hunter Green Heather One Size
The North Face$28.461,321 rev
Trending
90-day click momentum
The North Face Horizon Bucket - Packable Sun Hat for Men & Women Moisture Wicking Sweatband Adjustable Chin Strap Stone Slab Large/X-Large
The North Face$38.484.8★
The North Face Class V Brimmer - Lightweight Summer Bucket Hat for Men & Women UPF 40+ Protection Chin Strap Anthracite Grey Small/Medium
The North Face$49.064.7★
The North Face Unisex Half Dome Trucker Dune Beige/Leather Patch One Size One Size
The North Face$40.854.4★
The North Face Horizon Bucket - Packable Sun Hat for Men & Women Moisture Wicking Sweatband Adjustable Chin Strap TNF Black Large/X-Large
The North Face$38.474.8★
Sunday Afternoons Ultra Adventure Hat - UPF 50+ Sun Hat for Men & Women with Neck Cape Adjustable Fit Breathable Water-Resistant Design for Hiking Fishing or Outdoor Travel Pumice S/M
Sunday Afternoons$52.444.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -50.6% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 10.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome fit”
“Beautifully made”
“Keeps you warm”
“The hat is very comfortable”
“Lightweight Comfort”
“Fair price”
“I love the color”
“High quality materials”
“As advertised”
“Stylish”
What buyers complain about
“Runs a bit big”
“Bad quality”
“Color not as pictured”
“Could have been cheaper”
“The draw string pulls up off center”
“The top is thin”
“didnt hold its shape anymore”
“now the stitching is uneven”
“its way too long”
“Very uncomfortable”