passport airtag holder
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Avg price
Great$18.64avg listing price — sweet spot $15–$100
Price range
Great$8.41–$45.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 6% kills the launch gate
Review moat
Okay2,919.07avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 74K searches
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
23
Top-5 brand share
74%
Open market
23%
- Stouchi31%
- PASCACOO15%
- ALLIVE14%
- GOAUS10%
- Pinkcow4%
- Melsbrinna3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 46 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Airtag Passport Holder Cover Wallet RFID Blocking Leather Case Travel Essentials Luggage Accessories Travel Must Have(118#Pink)
PASCACOO$15.684.8★14,674 rev
Stouchi Airtag Passport Holder Track Your Passport RFID Blocking Travel Wallet for Men Slim All-in-One Organizer for Secure International Travel (Green)
Stouchi$15.494.5★854 rev
ALLIVE Passport Holder for Travel Genuine Leather Passport Holder with AirTag Slot for Women and Men Passport Cover Wallet for Travel Must-Haves Airport Essentials Travel Gifts Black
ALLIVE$21.484.6★472 rev
Stouchi Quick-Draw AirTag Passport Holder 1-Sec Pull Strap Magnetic Case
Stouchi$33.344.7★408 rev
GOAUS Passport Holder for Travel with AirTag Slot Passport Book Wallet
GOAUS$14.674.5★1,535 rev
Newest
by launch date
Stouchi AirTag Passport Holder Passport Holder with Detachable Magnetic Card Case RFID-blocking 1-Second Pull Strap & One-Hand Access Premium Vegan Leather Travel Document Organizer
Stouchi$29.84408 rev
ALLIVE Passport Holder for Travel Genuine Leather Passport Holder with AirTag Slot Magnetic Closure RFID Blocking Passport Cover Travel Wallet for Women Men
ALLIVE$31.2535 rev
Airtag Passport Holder for Travel Essentials Wallet Rfid Blocking Cover Leather Case Vacation Travel Accessories for Women Men (601#Pink)
JOVAGO$15.1041 rev
LORZOR Passport Holder for Travel: Full Grain Leather Passport Cover with Airtag Holder Magnetic Buckle for Men - RFID Blocking Bifold Wallet for Air Ticket Card Cash Coin (Brown)
LORZOR$45.6140 rev
Stouchi Quick-Draw AirTag Passport Holder 1-Sec Pull Strap Magnetic Case
Stouchi$33.34408 rev
Trending
90-day click momentumStouchi AirTag Passport Holder Passport Holder with Detachable Magnetic Card Case RFID-blocking 1-Second Pull Strap & One-Hand Access Premium Vegan Leather Travel Document Organizer
Stouchi$29.844.7★
ALLIVE Passport Holder for Travel Genuine Leather Passport Holder with AirTag Slot Magnetic Closure RFID Blocking Passport Cover Travel Wallet for Women Men
ALLIVE$31.254.2★
Passport Holder for Travel RFID Passport Holder with Airtag Compact Leather Passport Cover Case with Card Holders SIM Slots Passport Wallet for Women Men Airport Essentials Gift
Burskit$10.304.4★
Stouchi AirTag Passport Holder Slim Passport Holder Family with Airtag Slot RFID Passport Wallet Cover for Men PU Leather Passport Case Anti-Lost Travel Accessories Black
Stouchi$15.334.5★
Airtag Passport Holder for Travel Essentials Wallet Rfid Blocking Cover Leather Case Vacation Travel Accessories for Women Men (601#Pink)
JOVAGO$15.104.6★
Demand
Weekly Amazon search volume, last 49 weeks — +0.4% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Fits perfectly in my wallet”
“the color is beautiful”
“Easy to use”
“As advertised”
“soft leather”
“Worth the price”
“Durable, easy to use”
“Many pockets”
“Will be useful for travel”
What buyers complain about
“It too tight”
“Very poor quality control”
“Idk why I thought this would be thinner”
“Fell apart after one trip”
“pulled away from the faux leather”
“at an airport or anywhere else its too difficult to use”
“Bulkier Than Expected”
“so I think this title is quite misleading”
“Just OK It slides too easily from the wallet”
“Bad glue, low quality”