parasol
Worth a lookShows demand growing +131.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+131.8%90-day search growth — must beat 0% to launch
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$26.26avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Price range
Good$8.62–$142.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$574K$574K/yr · 1.7M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.0%return rate — above 6% kills the launch gate
Review moat
Bad4,811.3avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
48 falling
Sellers
72
Top-5 brand share
35%
Open market
61%
- BAODINI10%
- MENHLAGDI9%
- FDJASGY7%
- SQOIKOS4%
- Elibelle4%
- G4Free4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 74 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Compact Umbrellas For Rain And Sun UPF 50+ UV Protection Windproof waterproofing and Strong Travel Essentials for Men Womens Umbrella 16 Ribs Wooden Handle Flower Travel Umbrella Compact Birthday Gifts For Women
MENHLAGDI$28.104.4★134 rev
DBA FDJASGY UV Sun Umbrella Compact Folding Travel Umbrella Auto Open Close Compact Folding Rain Umbrellas for Women Men Blocking UV 99.98% Carnations
FDJASGY$18.254.4★3,093 rev
BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fits Purse Backpack
BAODINI$13.774.2★6,077 rev
JTYKUYR Lace Parasol Travel Sun Rain Umbrella Gothic Lolita Umbrella UV Sun Protection Vintage Foldable for Women Cosplay Photoshoot Props Party Decoration
JTYKUYR$16.234.2★43 rev
SQOIKOS Ivory Lace Parasol Umbrella Vintage Wedding Bridal Lace Umbrella for Decoration Photo Tea Party Adult Size
SQOIKOS$33.884.7★456 rev
Newest
by launch date
HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women
HIPPIH$9.63103 rev
3 Pack Travel Mini Umbrella Small Compact Portable Umbrella with UV Protection UPF 50+ Rainproof & Sunproof Folding Umbrella Backpack & Pocket-Friendly Suitable for Kids Women & Men (Black)
LMUGOOS$16.96201 rev
WUKUAIER 33 Weddings bamboo Paper Parasol Umbrella Parasols Stick Umbrellas
WUKUAIER$26.215 rev
PJxtal National style folding umbrella - a portable umbrella that can withstand typhoons protect against sun and even be used as a work of art
PJxtal$25.5317 rev
PJxtal 16 Ribs 3 Folding Manual Open Umbrella Windproof Travel Rain Gear UV Protection Art Sunshade Sturdy Waterproof Canopy Portable Folding Parasol (Vivid Garden)
PJxtal$25.5117 rev
Trending
90-day click momentumPJxtal 16 Ribs 3 Folding Manual Open Umbrella Windproof Travel Rain Gear UV Protection Art Sunshade Sturdy Waterproof Canopy Portable Folding Parasol (Vivid Garden)
PJxtal$25.514.4★
HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women
HIPPIH$9.634.6★
Yoobure Windproof Travel Umbrella Automatic Umbrellas for Rain - Compact Folding Umbrella with UV Protection Lightweight Portable Design for Backpack/Walking/Car Sun & Storm Ready
Yoobure$9.724.5★
Hand Made Japanese Oriental Parasol Dancing Umbrella 22 inch with Hand held Silk Folding Fans for Kids(Blue)
Elibelle$13.244.6★
SB VERSA BRELLA MIDNIGHT BLUE 1PK FES
Sport-Brella$26.794.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +131.8% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 7.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, good price, good size and arrived on time”
“you stayed strong”
“Fits in my bag, very convenient”
“easy to carry around”
“The construction is durable”
“Good value for the cost”
“Exactly what I needed”
“Works great for rain and sun”
“Its compact and travel sized”
“Easy to carry”
What buyers complain about
“broke quickly”
“Not well made”
“Size small”
“Not able to use”
“Not Sturdy”
“Waste of money”
“Way Too Heavy”
“Wrong color received”
“Material is thin”
“Picture is misleading”