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packers beanie

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Soft demand (-87.4% this quarter) — this niche doesn't clear our bar today.

Market size 6Growth 0Conversion 15Competition 45Returns 45Price range 84Avg price 89Brand share 54Review moat 73Quality gap 21

Avg price

Great$20.52

avg listing price — sweet spot $15–$100

Price range

Great$11.62–$36.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good568.33

avg incumbent reviews — the moat a new listing must climb

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.6%

return rate — above 6% kills the launch gate

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$22K

$22K/yr · 91K searches

Growth

Bad-87.4%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

17

Top-5 brand share

73%

Open market

22%

  • mtstaowe22%
  • New Era18%
  • Generic12%
  • Daxton11%
  • Jvnzaleu9%
  • CLORPEAK5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$1K10%$2K15%$3K20%$4K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -87.4% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 89.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good Quality”

Warmth20%

“Keeps me warm”

Size-Overall14%

“fit great”

Value For Money10%

“Decent for the price”

Comfort-Overall6%

“comfortable”

Soft Feel4%

“She said soft and comfortable”

Color4%

“colors are good”

Advertised Vs Actual Product3%

“Better than I expected”

Shape/Style3%

“Stylish n comfortable”

Washability2%

“washes well”

What buyers complain about

Color39%

“its actually a brown”

Size-Overall15%

“The gloves are a little large for my hands”

Weather Proof11%

“Not for The Cold”

Durability6%

“will fall apart”

Material Quality6%

“Gloves are trash material”

Top return reasons

Size-Overall61%
Color13%
Value For Money7%
Product Condition2%
Stitch/Finish/Polish2%
Length2%
Advertised Vs Actual Product2%
Thin2%
Comfort-Overall2%
Print Quality2%