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68

over glasses sunglasses for men

Worth a look

Shows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 60Growth 81Conversion 50Competition 78Returns 36Price range 73Avg price 87Brand share 90Review moat 48Quality gap 73

Brand share

Great45%

top-5 brand share — no brand owns this niche

Avg price

Great$19.66

avg listing price — sweet spot $15–$100

Growth

Great+74.0%

90-day search growth — must beat 0% to launch

Competition

Great37%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$10.10–$28.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$496K

$496K/yr · 633K searches

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,662.05

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.7%

return rate — above 6% kills the launch gate

Competition

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

27 rising

Sellers

29

Top-5 brand share

45%

Open market

50%

  • GEGURI16%
  • Myiaur10%
  • HAOLOTA7%
  • Wise Eyewear6%
  • CAXMAN6%
  • RSQQAV6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$20K8%$40K12%$59K16%$79K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 40 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +74.0% search growth over the last 90 days.
23K18KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.3×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall40%

“They fit like a glove”

Quality-Overall13%

“The build quality is solid”

Value For Money11%

“Good price”

Comfort-Overall6%

“Very comfortable”

Advertised Vs Actual Product6%

“As advertised”

Weight Light4%

“Also very lightweight and comfortable”

Ease Of Use3%

“Simple to use”

Shape/Style3%

“Style is cool”

Durability2%

“Very durable”

Color2%

“There so many designs and colors”

What buyers complain about

Size-Overall37%

“Awkward fit”

Quality-Overall9%

“Poor quality”

Durability6%

“Broke after 3 uses”

Advertised Vs Actual Product5%

“Photo is not accurate”

Strength3%

“Flimsy”

Color3%

“Very dark”

Comfort-Overall3%

“Not comfortable”

Material Quality3%

“Plastic material”

Value For Money2%

“Seem a bit overpriced”

Functionality-Overall2%

“Didn't work for me”

Top return reasons

Size-Overall78%
Advertised Vs Actual Product5%
Width3%
Shape/Style2%
Functionality-Overall2%
Comfort-Overall2%
Quality-Overall1%
Color1%
Value For Money1%
Defective Material/Parts1%