ovcio featherlight scarf cashmere
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Avg price
Great$65.98avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good704.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$9.07–$149.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Returns
Bad7.2%return rate — above 6% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 23K searches
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
22
Top-5 brand share
82%
Open market
16%
- NUOHEMULE37%
- RYYOYY28%
- PASHWRAP10%
- zestt3%
- Velanio Cashmere3%
- CHICGAL3%
- Open — no brand owns it (11 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 45 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NUOHEMULE 100% Pure Cashmere Shawl Wraps for Women 91 x 40 Oversized Feather-Light Cashmere Scarf for All Seasons Luxury Travel Pashmina Wraps for Womens and Ladys Evening Wedding Gifts
NUOHEMULE$65.134.2★133 rev
NUOHEMULE 100% Pure Cashmere Shawl Wraps for Women 91 x 40 Oversized Feather-Light Cashmere Scarf for All Seasons Luxury Travel Pashmina Wraps for Womens and Ladys Evening Wedding Gifts
NUOHEMULE$68.404.2★133 rev
RYYOYY Buttery-soft Cashmere Wrap Lightweight Scarf Shawl Travel Stole for Wayfarer Extra Large 75x35 (Shiruko)
RYYOYY$81.984.4★22 rev
RYYOYY Soft Cashmere Blend Wrap Chic Pashmina Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Baby Blue
RYYOYY$58.844.6★365 rev
NUOHEMULE 100% Pure Cashmere Shawl Wraps for Women 91 x 40 Oversized Feather-Light Cashmere Scarf for All Seasons Luxury Travel Pashmina Wraps for Womens and Ladys Evening Wedding Gifts
NUOHEMULE$69.614.2★133 rev
Newest
by launch date
KVSS Womens Fine Knit Shawl 45% Silk 55% Cashmere X Gauge 120/2NM Yarn Lightweight Spring Summer Wrap Scarf
KVSS$93.5511 rev
NUOHEMULE 100% Pure Cashmere Shawl Wraps for Women 75 x 30 Oversized Feather-Light Cashmere Scarf for All Seasons Luxury Travel Pashmina Wraps for Womens and Ladys Evening Wedding Gifts
NUOHEMULE$84.2331 rev
NUOHEMULE 100% Pure Cashmere Shawl Wraps for Women 75 x 30 Oversized Feather-Light Cashmere Scarf for All Seasons Luxury Travel Pashmina Wraps for Womens and Ladys Evening Wedding Gifts
NUOHEMULE$89.2431 rev
NUOHEMULE 100% Pure Cashmere Shawl Wraps for Women 91 x 40 Oversized Feather-Light Cashmere Scarf for All Seasons Luxury Travel Pashmina Wraps for Womens and Ladys Evening Wedding Gifts
NUOHEMULE$65.13133 rev
RYYOYY Soft Cashmere Blend Wrap Chic Pashmina Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Sky Grey
RYYOYY$57.49365 rev
Trending
90-day click momentumRYYOYY Soft Cashmere Blend Wrap Chic Pashmina Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Sky Grey
RYYOYY$57.494.6★
Happyluxe Travel Shawl Wraps for Women
Happyluxe$62.454.6★
NUOHEMULE 100% Pure Cashmere Shawl Wraps for Women 91 x 40 Oversized Feather-Light Cashmere Scarf for All Seasons Luxury Travel Pashmina Wraps for Womens and Ladys Evening Wedding Gifts
NUOHEMULE$65.134.2★
NUOHEMULE 100% Pure Cashmere Shawl Wraps for Women 75 x 30 Oversized Feather-Light Cashmere Scarf for All Seasons Luxury Travel Pashmina Wraps for Womens and Ladys Evening Wedding Gifts
NUOHEMULE$84.234.8★
NUOHEMULE 100% Pure Cashmere Shawl Wraps for Women 91 x 40 Oversized Feather-Light Cashmere Scarf for All Seasons Luxury Travel Pashmina Wraps for Womens and Ladys Evening Wedding Gifts
NUOHEMULE$69.614.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Nov, Dec · busiest ÷ quietest = 4.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Buttery soft material”
“Color was accurate”
“Very trustworthy brand”
“The perfect weight”
“Incredibly warm”
“Excellent value for money”
“gift was well received”
“Fabric is extremely soft and comfortable and feels like really good quality”
“the fit was everything”
“feels very comfortable”
What buyers complain about
“Deceitful advertising”
“Cheaply made”
“Its not pure snow white”
“WAY TOO THIN”
“its a lot bigger than I expected it to be”
“The shawl came with some wrinkles - the folding lines”
“how is this supposed to keep me warm when theres no thickness to it”
“Arrived with hole”
“Received used item”
“The weave is very prone to snagging”