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58

orange shorts

Worth a look

Shows demand growing +139.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 24Growth 96Conversion 10Competition 88Returns 14Price range 70Avg price 85Brand share 87Review moat 29Quality gap 63

Growth

Incredible+139.5%

90-day search growth — must beat 0% to launch

Competition

Great27%

top-5 click share — an open shelf

Brand share

Great48%

top-5 brand share — no brand owns this niche

Avg price

Great$18.93

avg listing price — sweet spot $15–$100

Price range

Good$6.74–$34.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,635.87

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$96K

$96K/yr · 651K searches

Returns

Bad8.6%

return rate — above 6% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

44 falling

Sellers

49

Top-5 brand share

48%

Open market

48%

  • BMJL18%
  • PINSPARK11%
  • AugIris8%
  • CRZ YOGA7%
  • MAGCOMSEN5%
  • ANRABESS4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$4K6%$6K8%$8K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 84 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +139.5% search growth over the last 90 days.
50K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Sep, Oct · busiest ÷ quietest = 21.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“Fits well”

Comfort-Overall16%

“very comfortable”

Color10%

“Cute Color”

Material Quality8%

“The material is nice and cool”

Quality-Overall5%

“Great quality skirt”

Exercise/Sports Suitability4%

“Great for sports”

Pockets/Compartments3%

“I also love that they have pockets”

Value For Money3%

“Great DEAL”

Design-Overall3%

“have built in brief”

Soft Feel2%

“Super soft”

What buyers complain about

Size-Overall37%

“Too small”

Color7%

“Color is off”

Thin6%

“Very Thin material”

Advertised Vs Actual Product5%

“Didn't match the description of measurement, runs big”

Adhesion/Stickiness5%

“The fabric sticks to the leg”

Material Quality3%

“Cheap material”

Shape/Style2%

“They are not very flattering on me”

Waist Fit2%

“A little too tight around the waist”

Thickness2%

“Thin fabric”

Stretchability/Expandability/Elasticity2%

“not much give in the elastic band”

Top return reasons

Size-Overall45%
Color12%
Waist Fit8%
Length8%
Material Quality3%
Thigh Fit3%
Inseam Fit3%
Brightness/Shine/Glow2%
Advertised Vs Actual Product2%
Hip Fit2%