orange scarf
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a small market ($100K/yr) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Price range
Great$5.01–$52.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+46.5%90-day search growth — must beat 0% to launch
Review moat
Good1,183.32avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.58avg listing price — sweet spot $15–$100
Returns
Okay4.5%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$100K$100K/yr · 262K searches
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
44 flat
Sellers
45
Top-5 brand share
42%
Open market
53%
- CHUNG16%
- VBAEI10%
- Pistha5%
- Stlvoll5%
- MEISEE5%
- Bwerfuet4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 68 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VBAEI 35 Large Square Satin Head Scarf - 1Pcs Satin Hair Scarf Silk Bandana Head Wraps For Women (Orange)
VBAEI$6.014.8★291 rev
CHUNG Womens Scarf Satin Solid Color Fashion Girls Scarves bandana 50s Retro Emulation Silk Handbag Hair Ribbons Handkerchief Necktie Square 27.5 Orange
CHUNG$7.784.7★194 rev
CHUNG Womens Scarf Hair Bandanas Square 27.5 Satin Wrap Fashion Pattern Scarves Emulation Silk Handbag Ribbons Necktie (Orange Paisley)
CHUNG$7.794.5★104 rev
Stlvoll 27.5 Silk Scarf of Womens Fashion Head Scarf Square Neck Satin Scarfs for Bag Hair Scarves Gift (Orange/Blue)
Stlvoll$9.864.6★164 rev
Pistha Chiffon Scarf Square Ribbon Neck Scarf Satin Scarfs Handkerchief for Halloween Retro Women Girls Costume Accessory
Pistha$5.154.5★1,033 rev
Newest
by launch date
Telooco Chiffon Shawls and Wraps Lightweight Chiffon Scarf for Evening Dresses Dating Prom Silky Shawl(Bright Orange)
Telooco$5.8141 rev
Vylxuxa Large Square Head Scarf Bandana - 35 Satin Hair Scarf for Women Like Silk Scarf Fashion Printed Head Scarves for Hair Wrapping Baroque Scroll(Orange)
Vylxuxa$9.65123 rev
MEISEE 100% Mulberry Silk Scarfs Small Square Scarf 21 x 21 Neck Scarf Breathable Lightweight for Women Gift Packed (Orange with Blue Edge)
MEISEE$14.641,945 rev
Bomabaolo 35 Headscarf for WomenSquare Silk-Like Headscarf Breathable Fashion Bandana Multiple ColorsWomens Gifts (Latin Orange)
Bomabaolo$6.71124 rev
CHUNG 35 Large Scarf Solid Color Square Wraps Satin Silky Feel Big Hair Bandanas 90cm Necktie 90-Orange
CHUNG$7.7756 rev
Trending
90-day click momentum
Nydotd Women Summer Cotton Linen Scarf Crinkle Long Beach Shawl Wrap hijab with Fringe (Orange 71 x 35 Inch)
Nydotd$7.174.4★
Vylxuxa Large Square Head Scarf Bandana - 35 Satin Hair Scarf for Women Like Silk Scarf Fashion Printed Head Scarves for Hair Wrapping Baroque Scroll(Orange)
Vylxuxa$9.654.6★
Bwerfuet Women Satin Scarf Satin Hair Bandanas Square Stain Scarf Vintage Head Scarves for Women (Orange)
Bwerfuet$5.184.8★
MEISEE 100% Mulberry Silk Scarfs Small Square Scarf 21 x 21 Neck Scarf Breathable Lightweight for Women Gift Packed (Orange with Blue Edge)
MEISEE$14.644.6★
SHIROUYU 100% Mulberry Silk Scarf - 35 x 35 Square Lightweight Womens Silk Shawl - Headband Gift Packed
SHIROUYU$28.554.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +46.5% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are beautiful”
“This is just a beautiful well-made”
“Silky smooth”
“Good fit”
“Fabric type100% Polyester”
“nice product for the price”
“It is exactly as advertised”
“making it easy to style with different outfits”
“Clear design”
“this helps maintain it so I don't have to wash my hair everyday”
What buyers complain about
“Larger than expected”
“Color is WAY off”
“Looks expensive”
“Very Poor quality came with holes”
“Very misleading”
“They get creases in the if you use the silk ones”
“Seller misrepresents fabric - phony cashmere”
“Expected length was met”
“as it was just printed on the one side”
“Not silky”