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orange leggings girls

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Soft demand (-54.1% this quarter) — this niche doesn't clear our bar today.

Market size 4Growth 0Conversion 23Competition 73Returns 20Price range 10Avg price 49Brand share 61Review moat 43Quality gap 40

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Avg price

Okay$11.83

avg listing price — sweet spot $15–$100

Review moat

Okay2,204.11

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Returns

Bad7.2%

return rate — above 6% kills the launch gate

Price range

Bad$5.56–$16.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$16K

$16K/yr · 72K searches

Growth

Bad-54.1%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

21

Top-5 brand share

69%

Open market

26%

  • Popular18%
  • QBK16%
  • Dreammonkey13%
  • STRETCH IS COMFORT12%
  • Paralinda9%
  • FUTURO FASHION5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$6298%$1K12%$2K16%$3K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 38 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 36 weeks — -54.1% search growth over the last 90 days.
15K10KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers complain about

Size-Overall100%

“Were to big”

Top return reasons

Size-Overall33%
Waist Fit23%
Color12%
Length6%
Thin5%
Inseam Fit4%
Material Quality4%
Advertised Vs Actual Product3%
Value For Money3%
Brightness/Shine/Glow2%