orange beanie
Skip itSoft demand (-69.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.78–$26.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.51avg listing price — sweet spot $15–$100
Returns
Okay3.7%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$121K$121K/yr · 216K searches
Review moat
Bad10,395.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-69.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
26 rising
Sellers
56
Top-5 brand share
62%
Open market
38%
- Carhartt17%
- ZOORON16%
- NPJY9%
- Scotamalone7%
- Connectyle6%
- MaxNova6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZOORON Beanie for Men Women Warm Winter Hats Acrylic Knit Cuffed Beanie Cap Unisex Orange
ZOORON$7.684.6★1,498 rev
Carhartt Mens Knit Cuffed Beanie Brite Orange One Size
Carhartt$18.574.8★150,550 rev
NPJY Unisex Beanie for Men and Women Knit Hat Winter Beanies Orange
NPJY$7.724.6★3,711 rev
Scotamalone Beanie Hat for Women Men Knit Cuffed Cap Orange
Scotamalone$6.054.3★64 rev
Connectyle Classic Mens Warm Winter Hats Acrylic Knit Cuff Beanie Cap Daily Beanie Hat (Orange)
Connectyle$9.984.6★11,094 rev
Newest
by launch date
DASSNANE Orange Beanies Hats Multiple Colors Available Stocking caps for Women Ski Hat Winter Knitted Hat Elasticity Soft
DASSNANE$3.78163 rev
Simapu 100% Cotton Beanie for Women Men Double-Layer Knit Warm Winter Hat Soft Cuff Fisherman Beanies Hats Slouchy Skull Cap Orange
Simapu$10.7746 rev
Winter Fleece Beanie Wide Double-Layer Brim Warm Skull Cap Windproof Lightweigh Sleep Hat for Men Women (Bright Orange)
SRLLBBY$6.7681 rev
THINDUST Winter Thermal Skull Cap for Men Women - Warm Breathable Running Cycling Skiing Outdoor Helmet Liner Beanie Orange
THINDUST$12.50299 rev
Scotamalone Beanie Hat for Women Men Knit Cuffed Cap Orange
Scotamalone$6.0564 rev
Trending
90-day click momentum
Top Level Beanie Men Women - Unisex Cuffed Plain Skull Knit Hat Cap T Orange
Top Level$6.894.6★
Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Orange
Gelante$7.664.6★
Carhartt Mens Knit Cuffed Beanie Brown One Size
Carhartt$19.964.8★
2THESTARS Beanie for Men Women Warm Winter Hat Windproof Thick Knitted Cuffed Unisex Skull Cap - Neon Orange (Plain)
2THESTARS$5.024.6★
Simapu 100% Cotton Beanie for Women Men Double-Layer Knit Warm Winter Hat Soft Cuff Fisherman Beanies Hats Slouchy Skull Cap Orange
Simapu$10.774.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -69.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 18.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“It's warm”
“This beanie is exceptional quality”
“The fit is comfortable”
“Bright Color”
“comfortable too”
“Great value”
“Great hat for high-country hunting in that it isn't too thick”
“Great cotton material”
“As advertised”
“plenty of stretch”
What buyers complain about
“It had completely lost all of its coloring”
“A little too long for my taste”
“expensive”
“It was not super thick”
“Had a small hole in it”
“Hasn't stretched out”
“I dont understand how the average male head can comfortably wear this”
“It was also much thinner material than I hoped for”
“It doesn't have a liner but”
“I do however think it isn't very durable”