only murders in the building
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible33.5avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$24.34avg listing price — sweet spot $15–$100
Price range
Great$12.96–$64.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad$10K$10K/yr · 204K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
12
Top-5 brand share
91%
Open market
4%
- G2TUP34%
- only murders in the building33%
- FUNKO GAMES11%
- BWWKTOP7%
- Bioworld5%
- LEVLO4%
- Open — no brand owns it (2 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
G2TUP Arconia Tote Bag Mabel & Oliver & Charles Fans Gift Arconias Inspired Shoulder Bag Oliver Merchandise (Arconia TG)
G2TUP$12.964.6★23 rev
only murders in the building Podcast Logo Tie Dye Hoodie As Seen On Show Officially Licensed Hooded Sweatshirt Large
only murders in the building$64.884.4★79 rev
Only Murders in The Building Game
FUNKO GAMES$17.354.5★143 rev
only murders in the building Podcast Logo Tie Dye Hoodie As Seen On Show Officially Licensed Hooded Sweatshirt X-Large
only murders in the building$64.624.4★79 rev
BWWKTOP Murders Building Crossbody Bag Arconia & Mabel Fans Gift Oliver & Charles Shoulder Bag Only Murders Merch (Arconi-XK B)
BWWKTOP$14.954.7★4 rev
Newest
by launch date
Only Murders in the Building Arconia NYC Officially Licensed T-Shirt
Hulu$19.270 rev
BWWKTOP Murders Building Crossbody Bag Arconia & Mabel Fans Gift Oliver & Charles Shoulder Bag Only Murders Merch (Arconi-TG)
BWWKTOP$14.964 rev
BWWKTOP Murders Building Crossbody Bag Arconia & Mabel Fans Gift Oliver & Charles Shoulder Bag Only Murders Merch (Arconi-XK B)
BWWKTOP$14.954 rev
LEVLO Arconia Windows Tote Bag Only Murders Inspired Gift Kono & Mabel & Oliver & Charles Shoulder Bag For TV Show Fans (Arconia Windows LT)
LEVLO$19.1711 rev
G2TUP Arconia Tote Bag Arconia & Mabel & Oliver & Charles Fans Gift Only Murders Inspired Shoulder Bag Arconia Merch (Arconia BL TG)
G2TUP$15.7323 rev
Trending
90-day click momentumOnly Murders in the Building Arconia NYC Officially Licensed T-Shirt
Hulu$19.270.0★
Only Murders in The Building Podcast Logo Crew Neck Short Sleeve Womens Black T-shirt-3XL
Bioworld$21.280.0★
EVERTREE Clothing Murder Shows and Comfy Clothes Shirt Unisex Womens Mens Shirt True Crime Lover Shirt Crime Junkie Heather Sunset X-Large
Generic$20.914.6★
Only Murders in The Building Podcast Logo Crew Neck Short Sleeve Womens Black T-Shirt-XL
Bioworld$19.990.0★
only murders in the building Podcast Logo Tie Dye Hoodie As Seen On Show Officially Licensed Hooded Sweatshirt Large
only murders in the building$64.884.4★
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — -5.1% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great game”
“Good fit”
“This is some EXTREMELY high quality merchandise”
“The material just got softer and more comfortable, not thinner, and the decal is as fresh and bright as the day I got it”
“Great thing is one can play more than once which makes it a real buy compared to other mystery games”
“The instructions were good”
“Comfortable Shirt”
“fun details in the game-play design”
“This is a very comfortable t shirt that has held up well through many washes”
“It would be great for teaching logic”
What buyers complain about
“Not as big as I was hoping”
“Still shrunk”