oni mask
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Avg price
Incredible$31.87avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$6.08–$137.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 6% kills the launch gate
Review moat
Okay1,918.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 517K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
58 rising
Sellers
116
Top-5 brand share
30%
Open market
65%
- PDLING7%
- ONETIGRIS6%
- MTGHYARE6%
- HTLNUZD5%
- AOUTACC5%
- Beyond Collectibles5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 81 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tactical Half Face Masks Evil Demon Hannya Kabuki Samurai Oni Mask Airsoft Protective Masks for Cs War Game Halloween Party (Black)
MTGHYARE$17.134.4★488 rev
Vercico Oni Samurai Mask Half Face Japanese Warrior Mask Ghost Warrior Character Masks Novelty Halloween Party Cosplay Costume Cool Halloween Cosplay Prop for Adults
Vercico$24.184.4★340 rev
ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black
ROXUN$7.004.6★2,521 rev
HTLNUZD Full Face Mask Halloween Latex Mask Cosplay Japanese for PrajnaHeadgear Samurai Evil KabukiHannya Party Mask Decorate (gray)
HTLNUZD$22.382.8★19 rev
SASKATE Japanese Hannya Mask Samurai Oni Face Cover Halloween Cosplay Horror Face Cover for Stage Performance (Red)
SASKATE$56.104.0★18 rev
Newest
by launch date
Wodoochey Samurai Oni Mask Japanese Hannya Horror Cosplay Prajna Ghostface for Halloween Party Costume Props
Wodoochey$79.710 rev
Yokai Oni Face Mask Devil Japanese Demon Tattoo Oni Mask Trucker Hat with Adjustable Mesh Back Black
Japanese Aesthetic by Tokyo Waves$19.920 rev
TOYANDONA Half Face Japanese Oni Hannya Mask for Halloween Cosplay Samurai Demon Mask with Gold Fangs for Masquerade Party and Costume Role Play
TOYANDONA$22.772 rev
Japanese Demon Oni Mask Harajuku Trucker Hat with Adjustable Mesh Back Black
Japanese Demon Oni Mask Harajuku$19.830 rev
Japanese Tengu Mask Wall Hanging Decor Noh Mask 6.0 Inch S02-29-Z-US
YOSHINOYA KYUBEI$49.072 rev
Trending
90-day click momentum
ONI Collective Mini Clip Bracelet 7.5 Inch 925 Sterling Silver Rhodium-Plated Paperclip Chain Minimalist Everyday Bracelet
ONI$84.550.0★
Mizuno Samurai Catchers Face Mask Red
Mizuno$86.754.1★
ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black
ROXUN$7.004.6★
Wodoochey Samurai Oni Mask Japanese Hannya Horror Cosplay Prajna Ghostface for Halloween Party Costume Props
Wodoochey$79.710.0★
Yokai Oni Face Mask Devil Japanese Demon Tattoo Oni Mask Trucker Hat with Adjustable Mesh Back Black
Japanese Aesthetic by Tokyo Waves$19.920.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 4.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“These feel so good in quality that they became my favorite sunglasses”
“not too tight”
“Keeps Me Warm”
“But comfortable to wear”
“As advertised”
“Good for the price”
“breathable material”
“breathable material”
“Nice & soft”
“Lightweight and breathable”
What buyers complain about
“too long”
“It is not thick in material ans can see higher quality ones being a better choice for those who plan to use it for long term and consistently”
“Poor Quality”
“Extremely thin”
“Cheap material”
“it is a little thin so it will not keep you very warm”
“Broke on first wear”
“Definitely not very breathable”
“Tight and uncomfortable”
“It feels like a glove only if you stretch it out then it wont”