oneill hybrid shorts men
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible$37.88avg listing price — sweet spot $15–$100
Growth
Great+104.0%90-day search growth — must beat 0% to launch
Brand share
Great42%top-5 brand share — no brand owns this niche
Price range
Great$8.62–$77.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,740.67avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.8%return rate — above 6% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 85K searches
Competition
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
62 rising
Sellers
132
Top-5 brand share
42%
Open market
55%
- Greg Norman16%
- Hurley9%
- Panama Jack8%
- Quiksilver6%
- Daesan4%
- FURTALK4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 166 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Signature Straw Hat by Greg Norman
Greg Norman$38.574.8★96 rev
Mesh Safari Hat for Men Soaker Golf Sun Hats Summer Wide Brim Outback CapNatural L
Daesan$28.254.4★516 rev
Signature Straw Hat by Greg Norman
Greg Norman$38.194.8★61 rev
Greg Norman Signature Straw Hat Greg - Black
Greg Norman$38.234.8★73 rev
Dorfman Hat Co. Rush Gambler Natural Small
Dorfman Pacific$26.684.1★4,632 rev
Newest
by launch date
Hurley Mens Sun Hat - Lightweight Breathable Wide Brim UV Sun Protection Boonie Hats for Men for Fishing Beach Hiking Size One Size Olive/Black Strap
Hurley$27.450 rev
Hurley Mens Sun Hat - Lightweight Breathable Wide Brim UV Sun Protection Boonie Hats for Men for Fishing Beach Hiking Size One Size All Black
Hurley$27.200 rev
47 MLB Unisex-Adult Clean Up Adjustable Visor Hat (US Alpha One Size Los Angeles Dodgers - Royal)
47$36.383 rev
Greg Norman Perforated Shark Performance Cap (White)
Greg Norman$29.751 rev
UPF 50+ Palm Leaf Cattleman Cowboy Hat - Dark Palm XL
e4Hats.com$53.451 rev
Trending
90-day click momentumHurley Mens Sun Hat - Lightweight Breathable Wide Brim UV Sun Protection Boonie Hats for Men for Fishing Beach Hiking Size One Size All Black
Hurley$27.200.0★
Hurley Mens Sun Hat - Lightweight Breathable Wide Brim UV Sun Protection Boonie Hats for Men for Fishing Beach Hiking Size One Size Olive/Black Strap
Hurley$27.450.0★
MISSION Cooling UPF Bucket Hat - Unisex Sun Hat for Hiking Golfing & Fishing - Sweat & Water Activated Technology White
MISSION$25.634.5★
Quiksilver Mens Wide Brim Outdoor Lifeguard Straw Sun Hat Sea Spray Small/Medium
Quiksilver$21.074.2★
vineyard vines Garment Wash Classic Baseball Hat Granite onesz
vineyard vines$25.025.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +104.0% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 5.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit comfortable”
“Excellent product”
“Great value”
“was comfortable to wear”
“The hat is cute and very lightweight”
“As advertised”
“Color is great”
“Shape is as advertised”
“Very comfortable and breathable”
“High quality materials”
What buyers complain about
“Extremely Large”
“Poor durability”
“Cheap garbage”
“Over Priced”
“Cheap Materials”
“Could not put shape in the brim that would hold”
“Not what was stated”
“now has a permanent crease in the middle of the brim”
“The draw string pulls up off center”
“Uncomfortable”