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56

olympic torch

Worth a look

Shows a thin review moat (68 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 13Growth 88Conversion 59Competition 57Returns 4Price range 85Avg price 91Brand share 64Review moat 97Quality gap 57

Review moat

Incredible67.63

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$21.37

avg listing price — sweet spot $15–$100

Growth

Great+92.5%

90-day search growth — must beat 0% to launch

Price range

Great$9.32–$55.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Bad$53K

$53K/yr · 48K searches

Returns

Bad11.1%

return rate — above 6% kills the launch gate

Competition

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

39

Top-5 brand share

66%

Open market

27%

  • LMYOVE18%
  • Nicky Bigs Novelties15%
  • Rubies15%
  • PMU11%
  • Generic8%
  • ZIZWO7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$5K15%$8K20%$11K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 27 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +92.5% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 44.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“It's a quality costume set”

Comfort-Overall11%

“Comfortable”

Value For Money11%

“The price is very reasonable so dont feel too bad to pay twice”

Advertised Vs Actual Product10%

“Better than expected”

Size-Overall8%

“Fits great”

Weight Light7%

“The pieces are lightweight”

Material Quality4%

“LOVE, LOVE, LOVE the material its made with, again very lightweight and easy to hold for hours on end”

Durability3%

“It is pretty durable and decent quality”

Color2%

“Pretty,”

Stretchability/Expandability/Elasticity2%

“There is a stretchy”

What buyers complain about

Size-Overall13%

“it would be to big”

Weight Heavy8%

“This is heavier than it looks for your head”

Color7%

“Not the same colour”

Product Condition4%

“If it had been unused”

Ease Of Cleaning4%

“It was very dirty”

Print Quality3%

“The faces on the ducks were very poorly stamped on”

Pain Relief-Overall3%

“hurt when it was on”

Comfort-Overall3%

“Does get tight/uncomfortable on the head if you're wearing it for long stretches of time”

Advertised Vs Actual Product3%

“not the lovely verdant as shown in the picture”

Ease Of Use3%

“A little difficult to get into as there are several layers in the skirt”

Top return reasons

Size-Overall31%
Material Quality8%
Defective Material/Parts7%
Advertised Vs Actual Product6%
Color6%
Value For Money6%
Quality-Overall6%
Functionality-Overall5%
Neck Fit3%
Weight Heavy3%