oliver peoples
Worth a lookShows sweet-spot pricing room ($6.87–$78.63), but high returns (6.8%) keeps it on the watch list.
Price range
Great$6.87–$78.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.87avg listing price — sweet spot $15–$100
Growth
Good+48.6%90-day search growth — must beat 0% to launch
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good1,017.76avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$112K$112K/yr · 140K searches
Returns
Bad6.8%return rate — above 6% kills the launch gate
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
21
Top-5 brand share
65%
Open market
27%
- mosanana19%
- KUGUAOK17%
- HERJOUR10%
- phikttu10%
- GUVIVI9%
- ViewJoy8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KUGUAOK Retro Oval Sunglasses for Women 90s Design Small Cat Eye Sun Glasses UV Protection Y2k Trendy Narrow Shades
KUGUAOK$9.394.5★574 rev
phikttu Sunglasses Womens Retro Oval Sunglasses for Women - Cat Eye 90s Glasses Y2K UV400 Lightweight Narrow Shades
phikttu$6.874.6★390 rev
HERJOUR Retro Oval Cat Eye Sunglasses for Women Y2k Trendy Narrow Sunnies Designer Sun Glasses AR82253
HERJOUR$16.824.4★570 rev
ViewJoy Retro Oval Sunglasses for Women Vintage 90s Y2K Trendy Designer Sun Glasses 2Pack
ViewJoy$15.794.4★718 rev
mosanana Retro 70s Square Aviator Sunglasses for Women Vintage Trendy Cute Narrow Small Face rectangle Tortoise Shell Orange Lens MS52362
mosanana$14.634.5★361 rev
Newest
by launch date
TYA Retro Oval Sunglasses for Women Men Trendy Narrow Shades Vintage Cat Eye UV400 Protection Sunnies
TYA$14.8987 rev
mosanana Retro Oval Sunglasses for Women Small Trendy 2026 Cute 90s Vintage Tortoise Brown Thin Narrow Skinny Tiny Sunnies MS52596
mosanana$15.3037 rev
mosanana Retro Oval Cat eye Sunglasses Women Y2k Trendy 2025 Fashion 90s Vintage Cool Cute Narrow Small Black Grey MS52585
mosanana$15.3924 rev
mosanana Trendy Oval Sunglasses for Women Retro 90s Small Vintage Cute Fashion Cool Black 2026 Thin Skinny Narrow Tiny Grey Sunnies MS52587
mosanana$14.9847 rev
GUVIVI Retro Oval Sunglasses for Women Chic Cat Eye 90s Sunnies Lightweight Narrow Shades Trendy UV protection Sun Glasses
GUVIVI$14.792,169 rev
Trending
90-day click momentumTYA Retro Oval Sunglasses for Women Men Trendy Narrow Shades Vintage Cat Eye UV400 Protection Sunnies
TYA$14.894.6★
OTRA Womens Lulu Sunglasses Chocolate
OTRA$64.640.0★
HERJOUR Retro Oval Cat Eye Sunglasses for Women Y2k Trendy Narrow Sunnies Designer Sun Glasses AR82253
HERJOUR$16.824.4★
WOWSUN Retro Oval Sunglasses Womens Trendy Sun Glasses Sunnies UV400 Protection
WOWSUN$15.124.5★
phikttu Sunglasses Womens Retro Oval Sunglasses for Women - Cat Eye 90s Glasses Y2K UV400 Lightweight Narrow Shades
phikttu$6.874.6★
Demand & seasonality
Weekly Amazon search volume, last 78 weeks — +48.6% search growth over the last 90 days.Peak months: Apr, Jun, Jul · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality build”
“Very flattering”
“GOOD VALUE FOR THE PRICE”
“Great sleek look and fit well”
“Comfortable and sturdy”
“colors as expected”
“Super lightweight”
“Very durable”
“are as pictured”
“they fit comfortably without feeling flimsy”
What buyers complain about
“To big”
“Not well made”
“Easily broke”
“A waste of money”
“Cheap material”
“They are very dark”
“it does not look like the photo listed”
“Super flimsy and cheap,”
“they weren't very flattering”
“theyre honestly terrible to wear”