olive green hat
Skip itSoft demand (-75.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Price range
Good$4.15–$26.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.9%return rate — above 6% kills the launch gate
Avg price
Okay$10.99avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,322.09avg incumbent reviews — the moat a new listing must climb
Market size
Bad$11K$11K/yr · 49K searches
Growth
Bad-75.8%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
73
Top-5 brand share
47%
Open market
49%
- Carhartt18%
- Gelante14%
- Top Level5%
- Pistha5%
- ZOORON5%
- Paladoo4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 57 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carhartt Mens Knit Cuffed Beanie Brite Lime One Size
Carhartt$20.264.8★150,550 rev
Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Neon Yellow
Gelante$7.574.6★1,001 rev
Top Level Beanie Men Women - Unisex Cuffed Plain Skull Knit Hat Cap Lime
Top Level$7.464.6★23,425 rev
Carhartt Mens Knit Cuffed Beanie Brite Lime One Size (104597)
Carhartt$19.784.7★1,252 rev
Pistha Beanie Hats for Men Women (Neon Green 1)
Pistha$6.164.6★469 rev
Newest
by launch date
Beanie for Women Men Unisex Tie Dye Cuffed Knit Skull Cap Colorful Gradient Winter Hat Soft Slouchy Warm Less Static Yellow
HJLAming$9.672 rev
180s Unisex Winter Beanie Hats for Men and Women Soft Stretch Warm Knit Cold Weather Skull Cap (Brite Lime)
180s$8.0670 rev
THINDUST Winter Thermal Skull Cap for Men Women - Warm Breathable Running Cycling Skiing Outdoor Helmet Liner Beanie Orange
THINDUST$12.50299 rev
ROXUN Beanie for Men/Women Winter Hat Soft Warm Unisex Skull Stocking Cap
ROXUN$8.811,090 rev
Sweat Wicking Do Rags Skull Caps Cooling Hip Hop Hat Beanie Durag Motorcycle Head Wrap Doo Rag Liner for Men Women (Neon Green)
SRLLBBY$6.06604 rev
Trending
90-day click momentum
ZOORON Beanie for Men Women Warm Winter Hats Acrylic Knit Cuffed Beanie Cap Unisex Neon Green/Black
ZOORON$4.494.6★
Rosoz Beanie Hats for Men Slouchy Beanies for Men Knitted Caps for Women Soft Warm Unisex
Rosoz$4.864.6★
Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Green
Gelante$7.654.6★
Beanie for Women Men Unisex Tie Dye Cuffed Knit Skull Cap Colorful Gradient Winter Hat Soft Slouchy Warm Less Static Yellow
HJLAming$9.674.5★
JenPen 3 Pcs Safety Beanie Reflective Hat Winter High Visibility Unisex Knit Beanie Hat Running Cap Headwear for Men Women(Yellow Orange Black)
JenPen$13.964.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -75.8% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 14.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“keeps your head and ears warm for sure”
“Excellent fit”
“Well-made”
“Bright Color”
“Bright”
“very comfortable”
“Great beanie for the price”
“As described”
“Really soft”
“Gave as a gift”
What buyers complain about
“Doesnt fit”
“No, I got I dont like it Color I dont like it”
“not as warm as expected”
“falls apart after a couple years with regular washing”
“I returned it for exchange because the battery quit charging”
“But very poor quality”
“Not as soft as I like”
“Blinded by the light”
“Not as shown in picture”
“They are not beanie hats they fit like regular hats very big came really wrinkled up”