oklahoma sooners hat
Worth a lookShows a sweet-spot price point ($27.19 avg), but a small market ($26K/yr) keeps it on the watch list.
Avg price
Incredible$27.19avg listing price — sweet spot $15–$100
Review moat
Great116.49avg incumbent reviews — the moat a new listing must climb
Growth
Great+84.0%90-day search growth — must beat 0% to launch
Price range
Great$9.95–$44.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Returns
Okay3.8%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 81K searches
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
16
Top-5 brand share
93%
Open market
5%
- Pro Sport Brand43%
- HOOEY20%
- Speedy Pros16%
- BROTHER TRUCKERS11%
- C5 Sports4%
- No Rivals2%
- Open — no brand owns it (6 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 35 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Soft Washed Baseball Cap Oklahoma Sooner State Cotton Dad Hats for Men & Women Red
Speedy Pros$21.084.9★14 rev
Collegiate Mesh Offroad Adjustable Hats (US Alpha One Size Oklahoma)
Pro Sport Brand$24.784.0★90 rev
Collegiate Primary Color Relaxed Fit Adjustable Hats (US Alpha One Size Oklahoma)
Pro Sport Brand$24.524.6★83 rev
HOOEY Mens University of Oklahoma Officially Licensed Collegiate Adjustable Snapback Hat (US Alpha One Size Red/White - Sooners)
HOOEY$37.214.8★17 rev
HOOEY Mens University of Oklahoma Officially Licensed Collegiate Adjustable Snapback Hat White
HOOEY$38.104.8★17 rev
Newest
by launch date
Adult Trucker Dad Hat Flag of Oklahoma Ceremonial Baseball Cap Cowboy Hat Youth Ball Hat
HAZICNGL$9.950 rev
BROTHER TRUCKERS Choosin Oklahoma Hat (US Alpha One Size Red/Natural)
BROTHER TRUCKERS$19.940 rev
No Rivals Officially Licensed Oklahoma Sooners University of Oklahoma Espresso Hat NCAA Snapback Cap for Men and Women Brown
No Rivals$39.619 rev
Oklahoma Cracked Vintage Trucker Hat | OK | Premium Adjustable Snapback Baseball Hat for Men & Women (US Alpha One Size Tree Camo/Natural)
BROTHER TRUCKERS$19.900 rev
Oklahoma Upside Down Reversed Vintage Trucker Hat | OK | Premium Adjustable Snapback Baseball Hat for Men & Women (US Alpha One Size Red/Natural)
BROTHER TRUCKERS$20.972 rev
Trending
90-day click momentum
No Rivals Officially Licensed Oklahoma Sooners Oklahoma Vintage Hat NCAA Snapback Cap for Men and Women Multicolor
No Rivals$39.724.9★
Adult Trucker Dad Hat Flag of Oklahoma Ceremonial Baseball Cap Cowboy Hat Youth Ball Hat
HAZICNGL$9.950.0★
No Rivals Officially Licensed Oklahoma Sooners University of Oklahoma Espresso Hat NCAA Snapback Cap for Men and Women Brown
No Rivals$39.614.8★
BROTHER TRUCKERS Choosin Oklahoma Hat (US Alpha One Size Red/Natural)
BROTHER TRUCKERS$19.940.0★
Collegiate Mesh Offroad Adjustable Hats (US Alpha One Size Oklahoma)
Pro Sport Brand$24.784.0★
Demand
Weekly Amazon search volume, last 31 weeks — +84.0% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“so the hat has a super comfy fit”
“Great Quality and Breathable”
“it's so comfortable”
“This was a gift”
“Great colors and quality material”
“Easy to clean”
“While it may be priced a bit above some other options, the craftsmanship and materials absolutely justify the cost”
“not staining from sweat”
“Seemed like a good price point”
“What a fantastic soft mesh cap”
What buyers complain about
“Not embroidered print as appears”
“My only problem was I needed a small”
“Not as pictured”
“It wasnt the vintage color in the picture”