ohio state lego set
Skip itSoft demand (-32.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.68avg listing price — sweet spot $15–$100
Price range
Great$12.33–$45.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Okay4.9%return rate — above 6% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,257.43avg incumbent reviews — the moat a new listing must climb
Market size
Bad$49K$49K/yr · 80K searches
Growth
Bad-32.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
29
Top-5 brand share
82%
Open market
14%
- FOCO35%
- LISAINMAY16%
- Pro-Lion15%
- Comfy Feet10%
- Carlonge6%
- UWSG4%
- Open — no brand owns it (8 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pro Lion 3D Jigsaw Puzzle of Ohio Stadium Construction Building Kits - 77 Pieces | Ohio State Buckeyes Football Gifts for Boys Adults Men & Kids Aged 7+ | Puzzles Games Kit for Creative Fans
Pro-Lion$35.004.6★451 rev
LISAINMAY Ohio Map State Flag Pajama Pants For Men Lounge Pants Sleep Sleepwear Pijamas Loungewear Pjs Gifts
LISAINMAY$22.754.6★6 rev
LISAINMAY ohio map State flag Pajama Pants For Men Lounge Pants Sleep Sleepwear Pijamas Loungewear Pjs Gifts
LISAINMAY$24.934.8★20 rev
FOCO Ohio State Buckeyes NCAA 3D BRXLZ Jersey Puzzle
FOCO$29.993.8★9 rev
FOCO NCAA Mens Sport Shower Gel Slide Flip Flop Sandals (Ohio State Buckeyes US Footwear Size System Adult Men Numeric Range Medium 9 10)
FOCO$26.534.6★60 rev
Newest
by launch date
Pajamas for Women Short Sleeve Womens Ohio Map State Flag Pj Set Comfy 2 Piece Sleepwear Silk Satin Round Neck Lounge Set M
Generic$19.830 rev
Carwayii Ohio Map State Flag Womens Pajamas Set Pajama Two Pieces PJ Sets Loungewear Sleepwear Ladies Lounge Pjs
Carwayii$22.191 rev
LISAINMAY Ohio Map State Flag Pajama Pants For Men Lounge Pants Sleep Sleepwear Pijamas Loungewear Pjs Gifts
LISAINMAY$22.756 rev
LISAINMAY Ohio Map State Flag Pajama Pants For Men Lounge Pants Sleep Sleepwear Pijamas Loungewear Pjs Gifts
LISAINMAY$21.776 rev
FOCO NCAA MENS FLANNEL TOP MOCCASIN SLIPPERS (Ohio State Buckeyes 9-10 US Footwear Size System Adult Men Numeric Range Medium 9 10)
FOCO$45.497 rev
Trending
90-day click momentumPajamas for Women Short Sleeve Womens Ohio Map State Flag Pj Set Comfy 2 Piece Sleepwear Silk Satin Round Neck Lounge Set M
Generic$19.830.0★
VeraCosy Mens Moccasin Slippers Comfy Soft Durable Slip-on Indoor Memory Foam House Shoes Matt Black 11-12 US
VeraCosy$23.334.4★
LISAINMAY Ohio Map State Flag Pajama Pants For Men Lounge Pants Sleep Sleepwear Pijamas Loungewear Pjs Gifts
LISAINMAY$21.774.6★
RockDove Mens Original Two-Tone Memory Foam Slipper Size 11-12 US Men Dark Grey/Blue
RockDove$18.554.5★
Carwayii Ohio Map State Flag Womens Pajamas Set Pajama Two Pieces PJ Sets Loungewear Sleepwear Ladies Lounge Pjs
Carwayii$22.195.0★
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — -32.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 26.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent comfortable”
“I got these for my dad once you put them on he loves them good fit comfortable”
“Great quality product and very comfortable”
“Soft shoes”
“Excellent value”
“Cozy and warm”
“Great material”
“also durable”
“Memory foam insoles are very form fitting”
“Easy to use”
What buyers complain about
“Too small”
“When they fall apart after 6 months”
“There is absolutely no padding”
“Made cheap”
“Not comfortable”
“Holds odor”
“from the first day they felt way too soft”
“stretches out and become unusable”
“In addition, my heel was rubbing the back lip of the shoe”
“unfortunately lost $”