obsidian bracelet
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Price range
Great$5.95–$58.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 6% kills the launch gate
Review moat
Good708.72avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.40avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Market size
Bad$56K$56K/yr · 147K searches
Competition
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
14 falling
Sellers
17
Top-5 brand share
80%
Open market
16%
- MAIBAOTA24%
- LPBeads22%
- Cherry Tree Collection19%
- GolbalJew8%
- BANANE LAB6%
- WFJ4%
- Open — no brand owns it (8 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAIBAOTA Black Obsidian Bracelet for Women Men Healing Crystal Bracelet 8 mm Natural Stone Black Bracelet Crystal Jewelry Birthday Gifts Round Gemstone Beaded Bracelets
MAIBAOTA$7.924.6★1,075 rev
LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Obsidian Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$6.074.5★1,456 rev
Cherry Tree Collection Black Obsidian Tigers Eye Bracelet Medium
Cherry Tree Collection$9.764.6★289 rev
GolbalJew Natural Gemstone Beads Bracelets Healing Crystal Stone Beaded Bracelet for Women Men Handmade Spiritual Jewelry Gifts 5-8mm Obsidian Chips Beads
GolbalJew$5.954.3★74 rev
WFJ Black Obsidian Hematite Triple Protection Bracelets Set - Tiger Eye Beaded Natural Stone Bracelet for Men Women Gemstone (10MM)
WFJ$10.024.4★2,548 rev
Newest
by launch date
SoulPulse Chinese Obsidian Feng Shui Bracelet for Wealth and Luck Bracelets for Women to Attract Money Wealth Success Black Obsidian Beaded Money Bracelets for Men Women10mm
SoulPulse$17.7116 rev
RTZN Black Obsidian Bracelet for Men Premium Artisan Handcrafted Authentic Mens Black Obsidian Jewelry - Adjustable 8mm Beaded Bracelet for Men
RTZN$58.7783 rev
GolbalJew Natural Gemstone Beads Bracelets Healing Crystal Stone Beaded Bracelet for Women Men Handmade Spiritual Jewelry Gifts 5-8mm Obsidian Chips Beads
GolbalJew$5.9574 rev
GolbalJew Natural Gemstone Beads Bracelets Healing Crystal Stone Beaded Bracelet for Women Men Handmade Spiritual Jewelry Gifts 4mm Obsidian Round Beads
GolbalJew$6.0674 rev
BANANE LAB Black Obsidian Beaded Bracelet - 6mm Real Natural Gemstone Beads for Women Men - Protection Shielding Healing Gift for Her him - Fits 6.75 Wrist
BANANE LAB$7.3146 rev
Trending
90-day click momentumBANANE LAB Black Obsidian Beaded Bracelet - 6mm Real Natural Gemstone Beads for Women Men - Protection Shielding Healing Gift for Her him - Fits 6.75 Wrist
BANANE LAB$7.314.8★
VECO-T Energy Mens Beaded Bracelets Triple Protection Bracelet for Men Made of Three Kinds of 8mm Beads (Black Obsidian Hematite Tiger Eye Beaded) Personalized Gifts for Men
VECO-T$12.784.4★
BANANE LAB Black Obsidian Bracelet 6mm Natural Beads Fits 6.5 Wrist
BANANE LAB$6.934.7★
GolbalJew Natural Gemstone Beads Bracelets Healing Crystal Stone Beaded Bracelet for Women Men Handmade Spiritual Jewelry Gifts 5-8mm Obsidian Chips Beads
GolbalJew$5.954.3★
SoulPulse Chinese Obsidian Feng Shui Bracelet for Wealth and Luck Bracelets for Women to Attract Money Wealth Success Black Obsidian Beaded Money Bracelets for Men Women10mm
SoulPulse$17.714.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“well made”
“Great price”
“Fits good”
“Stylish and a nice, heavier weight”
“Excellent Fit for small wrists”
“Im confident in their durability”
“Looks and feels good”
“they were so touched with the gift”
“Better than expected”
“The beauty”
What buyers complain about
“Broke off after a few weeks of wearing”
“Too small for my wrists”
“Fake stones”
“Poor Craftsmanship”
“feel more expensive than they are”
“Waste of time and money”
“small for an adult wrist”
“this bracelet won't show a sparkle even when sticking a flashlight to it”
“leave you only seeing a stretchy band”