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61

oakley holbrook lenses

Worth a look

Shows a sweet-spot price point ($46.82 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 72Growth 71Conversion 60Competition 57Returns 32Price range 83Avg price 94Brand share 35Review moat 49Quality gap 67

Avg price

Great$46.82

avg listing price — sweet spot $15–$100

Price range

Great$9.20–$109.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$789K

$789K/yr · 327K searches

Growth

Good+54.3%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,645.52

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Returns

Okay5.1%

return rate — above 6% kills the launch gate

Competition

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

17

Top-5 brand share

84%

Open market

11%

  • IKON LENSES31%
  • Oakley18%
  • Revant15%
  • XVXVTTXV10%
  • Mryok10%
  • Tintart5%
  • Open — no brand owns it (4 brands, 11%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$79K20%$158K30%$237K40%$316K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +54.3% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall44%

“Exact fit”

Quality-Overall15%

“Super impressed with these replacement lenses”

Value For Money13%

“Good price”

Color12%

“colors are brighter”

Advertised Vs Actual Product5%

“It is as advertised”

Scratch Resistance3%

“No scratching”

Ease Of Use1%

“Easy to replace”

Strength1%

“SOLID”

Soft Feel1%

“Smooth”

Durability1%

“Clear, durable, and easy to install”

What buyers complain about

Size-Overall63%

“To big”

Quality-Overall8%

“Poor manufacturing quality standards”

Durability6%

“peel within a few months”

Value For Money4%

“Bought an over priced pair of Oakleys with stupid”

Color3%

“The tint isn't as dark as original, and peels and bubbles up”

Scratch Resistance3%

“Scratches not worth it for the $$ Scratch soooo easily”

Ease Of Use1%

“A bit tricky to get in”

Advertised Vs Actual Product1%

“Not as advertised”

Top return reasons

Size-Overall75%
Advertised Vs Actual Product13%
Color5%
Width1%
Scratch Resistance1%
Product Condition1%
Length1%
Value For Money1%
Quality-Overall1%
Shape/Style1%