oakley frogskins
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Competition
Great34%top-5 click share — an open shelf
Review moat
Good928.41avg incumbent reviews — the moat a new listing must climb
Growth
Good+32.0%90-day search growth — must beat 0% to launch
Avg price
Good$162.17avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$19.87–$282.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.5%return rate — above 6% kills the launch gate
Market size
Bad$69K$69K/yr · 31K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
7 falling
Sellers
21
Top-5 brand share
98%
Open market
1%
- Oakley86%
- FEISEDY4%
- KUGUAOK3%
- Maui Jim2%
- Bircenpro2%
- Foster Grant1%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 54 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oakley Feedback OO4079 407901 59MM Rose Gold/Brown Gradient Aviator Sunglasses for Women
Oakley$178.834.6★2,311 rev
Oakley Woman Sunglasses Crystal Raspberry Frame G40 Black Gradient Lenses 58MM
Oakley$144.414.7★1,741 rev
Oakley SPLIT TIME OO4129 Sunglasses CRYSTAL RASPBERRY Frame with G40 BLACK GRADIENT Lenses With Official Eyewear Kit
Oakley$175.815.0★22 rev
FEISEDY Retro Polarized Aviator Sunglasses for Women Men Vintage Square Sunglass With Classic Style B0259
FEISEDY$24.954.6★216 rev
Oakley Feedback OO4079 407937 59MM Polished Gold/Prizm Rose Gold Polarized Aviator Sunglasses for Women+ Microfiber Pouch
Oakley$244.094.6★2,311 rev
Newest
by launch date
KUGUAOK Polarized Aviator Sunglasses for Women Sporty Style Running Sun Glasses Tangle Free Frame Vintage Trendy Shades
KUGUAOK$22.9552 rev
FEISEDY Retro Polarized Aviator Sunglasses for Women Men Vintage Square Sunglass With Classic Style B0259
FEISEDY$24.95216 rev
KUGUAOK 4PACK Polarized Aviator Sunglasses for Women Men Sports Style UV400 Protection Running Sun Glasses Vintage Trendy Shades
KUGUAOK$19.87464 rev
Oakley Woman Sunglasses Matte Black Frame Prizm Rose Gold Polarized Lenses 57MM
Oakley$240.930 rev
Oakley Woman Sunglasses Matte Grey Ink Frame Prizm Rose Gold Lenses 57MM
Oakley$187.4235 rev
Trending
90-day click momentumKUGUAOK Polarized Aviator Sunglasses for Women Sporty Style Running Sun Glasses Tangle Free Frame Vintage Trendy Shades
KUGUAOK$22.954.3★
Oakley Woman Sunglasses Matte Grey Ink Frame Prizm Rose Gold Lenses 57MM
Oakley$187.424.6★
Oakley Feedback OO4079 407934 59MM Polished Black/Black Prizm Polarized Aviator Sunglasses for Women+ Microfiber Pouch
Oakley$241.764.6★
Oakley Woman Sunglasses Transparent Ginger Frame Prizm Tungsten Lenses 58MM
Oakley$170.014.7★
Oakley Unstoppable OO9191 919122 65MM Crystal Black/Prizm Dark Golf Rectangular Sunglasses for Women+ Bundle Accessory Leash Kit Microfiber Pouch
Oakley$169.944.6★
Demand
Weekly Amazon search volume, last 40 weeks — +32.0% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super comfortable”
“They felt snug”
“definitely worth the price”
“These glasses are stylish”
“The frame feels lightweight”
“I love the color too”
“I feel like they are good solid quality”
“As advertised”
“Attractive and durable”
“They are sturdy and shield my eyes from glare and sun, especially when I am driving”
What buyers complain about
“too tight to me”
“they are not the best quality”
“don't expect them to last crazy long”
“Expensive Crap”
“just not a good color for me”
“Lenses scratch eaay”
“All my other sunglasses the trucker hat will push them into my nose and its painful”
“Not flattering”
“they were uncomfortable”
“Can't straighten them”