number necklace
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Returns
Good2.5%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,765.92avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.21avg listing price — sweet spot $15–$100
Price range
Okay$6.86–$19.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 190K searches
Competition
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
23
Top-5 brand share
78%
Open market
18%
- MIMITLTY24%
- Susook20%
- LOXUAKAM20%
- AIAINAGI8%
- HattiDoris7%
- MUERDOU4%
- Open — no brand owns it (14 brands, 18%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 66 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Susook Number Necklace for Boy Black Athletes Number Stainless Steel Chain 00-99 Number Charm Pendant Personalized Sports Jewelry for Men Basketball Baseball Football(10)
Susook$9.664.5★4,360 rev
Susook Number Necklace for Boy Black Athletes Number Stainless Steel Chain 00-99 Number Charm Pendant Personalized Sports Jewelry for Men Basketball Baseball Football(3)
Susook$9.614.5★4,360 rev
AIAINAGI Baseball Number Necklace for Men 00-99 Athletes Jersey Number Necklace Stainless Steel Chain Baseball Charm Pendant Personalized Gift for Men13
AIAINAGI$9.834.6★3,402 rev
MIMITLTY Personalized Jersey Number Necklaces for Mens Athletes Stainless Steel Sport Number Pendant Chain for Mens Baseball/Basketball/Football Team Inspiration Jewelry with Gifts
MIMITLTY$9.884.6★2,315 rev
LOXUAKAM 18K Gold Plated Number Necklace Dainty Charm 12 Pendant Choker Necklace for Women Personalized Jewelry
LOXUAKAM$12.694.3★714 rev
Newest
by launch date
KSF Bubble Number Necklace for Women - 18k Gold Plated
KSF$16.7512 rev
KSF Bubble Number 3 Necklace for Women 18k Gold Plated
KSF$13.908 rev
LOUMILEO Softball/Soccer/Volleyball/Basketball/Tennis Necklace for Women 14K Gold Number Necklaces for Women Dainty Gold Heart Pendant Necklace Personalized Sports Accessories Jewelry Gift
LOUMILEO$13.4611 rev
KYNOX Number Necklace for Women 14K Gold Plated ngel Number Pendant Layered Chain Number Pendant Charm Birth Month Personalized Jewelry Birthday Gift for Sister Mom Girlfriend Daughter
KYNOX$6.868 rev
ESPVO Number Necklace for Women Football Soccer Softball Volleyball Baseball Basketball Mom Accessories Gifts Layered Stack Chain Double Pendant 11 Charms Jewelry Stuff Valentines
ESPVO$13.73107 rev
Trending
90-day click momentum
AIAINAGI Baseball Number Necklace for Men 00-99 Athletes Jersey Number Necklace Stainless Steel Chain Baseball Charm Pendant Personalized Gift for Men08
AIAINAGI$9.834.6★
LOUMILEO Softball/Soccer/Volleyball/Basketball/Tennis Necklace for Women 14K Gold Number Necklaces for Women Dainty Gold Heart Pendant Necklace Personalized Sports Accessories Jewelry Gift
LOUMILEO$13.464.6★
KSF Bubble Number 3 Necklace for Women 18k Gold Plated
KSF$13.903.0★
MIMITLTY Personalized Jersey Number Necklaces for Mens Athletes Stainless Steel Sport Number Pendant Chain for Mens Baseball/Basketball/Football Team Inspiration Jewelry with Gifts
MIMITLTY$9.834.6★
LOXUAKAM Lucky Number 14 Necklaces for Lover Silver Plated Pendant Necklace for Women Birthday Jewelry for Gift
LOXUAKAM$10.874.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality, nice dainty necklace”
“Adjustable chain”
“Exactly as pictured”
“Perfect for gifting”
“Very pretty and sparkly”
“Great value”
“Love the variety of colors that they make”
“Easy fit”
“its amazing that the chain is adjustable”
“Cute + Durable”
What buyers complain about
“The cross was so small”
“Broke after a couple of weeks”
“Chain is short”
“Poorly made”
“a diamond already fell out”
“Hasnt change color or anything”
“not like the photos”
“Looks more expensive than what I paid”
“But I cant wear in comfortably”
“It was too small for my wife's neck”