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54

nude sunglasses

Worth a look

Shows a fragmented shelf (top 5 take 21% of clicks), but a small market ($30K/yr) keeps it on the watch list.

Market size 7Growth 72Conversion 36Competition 94Returns 21Price range 73Avg price 78Brand share 83Review moat 32Quality gap 47

Competition

Great21%

top-5 click share — an open shelf

Brand share

Great52%

top-5 brand share — no brand owns this niche

Avg price

Great$16.06

avg listing price — sweet spot $15–$100

Price range

Good$6.60–$122.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+55.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,250.74

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.0%

return rate — above 6% kills the launch gate

Market size

Bad$30K

$30K/yr · 64K searches

Competition

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

44 rising

Sellers

50

Top-5 brand share

52%

Open market

44%

  • SOJOS30%
  • WearMe Pro6%
  • ADE WU5%
  • FEISEDY5%
  • GUVIVI5%
  • kimorn4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$5904%$1K6%$2K8%$2K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 106 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +55.3% search growth over the last 90 days.
2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“AMAZING QUALITY”

Shape/Style16%

“I love the shape”

Size-Overall13%

“Great sleek look and fit well”

Value For Money12%

“Great value”

Comfort-Overall9%

“Comfortable and cute”

Color8%

“love the variety of colors”

Weight Light6%

“Look great and lightweight”

Advertised Vs Actual Product3%

“As described”

Durability3%

“Durable Purchase”

Strength2%

“Pretty strong”

What buyers complain about

Size-Overall23%

“To big”

Quality-Overall16%

“Cheaply made”

Durability12%

“Broke very easily”

Value For Money8%

“Waste of money”

Color4%

“Color was not as expected”

Strength4%

“very flimsy”

Material Quality3%

“Insect inside the material”

Comfort-Overall2%

“Uncomfortable”

Shape/Style2%

“out of shape”

Weight Heavy1%

“They are a little bit heavier than I thought”

Top return reasons

Size-Overall61%
Shape/Style13%
Color5%
Advertised Vs Actual Product5%
Quality-Overall4%
Width3%
Value For Money2%
Material Quality1%
Defective Material/Parts1%
Comfort-Overall1%