notre dame hat
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$29.05avg listing price — sweet spot $15–$100
Price range
Great$8.26–$43.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good876.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Bad6.1%return rate — above 6% kills the launch gate
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Market size
Bad$75K$75K/yr · 190K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
28
Top-5 brand share
85%
Open market
13%
- Pro Sport Brand45%
- 4724%
- LogoFit8%
- Fanatics5%
- Life is Good3%
- NCAA by Outerstuff2%
- Open — no brand owns it (9 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 35 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
47 NCAA Unisex-Adult Trucker Mesh Adjustable Snapback Hat Cap One Size (US Alpha One Size Notre Dame Fighting Irish - Leprechaun Logo Navy)
47$36.874.2★121 rev
Collegiate Primary Color Team Arch Adjustable Hats (US Alpha One Size ND)
Pro Sport Brand$26.124.8★43 rev
Collegiate Vintage Design Adjustable Hats (US Alpha One Size ND)
Pro Sport Brand$25.514.4★109 rev
Collegiate Mesh Offroad Adjustable Hats (US Alpha One Size ND)
Pro Sport Brand$26.024.0★90 rev
LogoFit Notre Dame Navy Bucket Hat - College Team Logo Cap Irish Merchandise
LogoFit$32.564.5★40 rev
Newest
by launch date47 NCAA Unisex-Adult Trucker Mesh Adjustable Snapback Hat Cap One Size (US Alpha One Size Notre Dame Fighting Irish - Leprechaun Logo Navy)
47$36.87121 rev
47 Notre Dame Fighting Irish Adjustable Trucker Hat - Green
47$35.282 rev
47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size Notre Dame Fighting Irish - Navy/Yellow)
47$36.9574 rev
47 NCAA Unisex-Adult Clean Up Adjustable Hat Cap One Size (US Alpha One Size Notre Dame Fighting Irish - Kelly Green)
47$36.5274 rev
Notre Dame Fighting Irish Navy Blue Rebound Reflex Flex Fit Hat- M/L
Fanatics$37.160 rev
Trending
90-day click momentumNotre Dame Fighting Irish Navy Blue Rebound Reflex Flex Fit Hat- M/L
Fanatics$37.160.0★
Collegiate Hats - Fitted Caps Adjustable Hats and Snapbacks Available (Adjustable Hat ND Mascot)
Pro Sport Brand$26.884.5★
Collegiate Hats - Fitted Caps Adjustable Hats and Snapbacks Available (Adjustable Hat ND Grey)
Pro Sport Brand$27.714.5★
Notre Dame Fighting Irish Navy Blue Rebound Reflex Flex Fit Hat- L/XL
Fanatics$37.690.0★
47 NCAA Unisex-Adult Trucker Mesh Adjustable Snapback Hat Cap One Size (US Alpha One Size Notre Dame Fighting Irish - Leprechaun Logo Navy)
47$36.874.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 5.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“Great fit”
“The hat was as advertised”
“Will definitely buy again in different colors”
“holds shape very well over time”
“Nice and comfortable”
“Gift”
“Better than I expected for the price”
“Logo and stitching is beautiful”
“Thickness is not too heavy”
What buyers complain about
“Only giving it a few stars because it has a weird fit”
“seems cheaply made for the high price”
“Cheaply Made and Over- Priced”
“Hoping that airing it out for a few day in the outside will get the bad smell out”
“The shape is not prestige”
“May have to get other colors”
“Very uncomfortable to wear the head band so tight”
“Not as advertised”
“not the texture or color of the one pictured”
“Material feels very thin”