north face vest women
Skip itSoft demand (-71.7% this quarter) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$78.80avg listing price — sweet spot $15–$100
Price range
Good$25.08–$149.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,498.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$49K$49K/yr · 285K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-71.7%90-day search growth — must beat 0% to launch
Returns
Bad16.7%return rate — above 6% kills the launch gate
Competition
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
56
Top-5 brand share
92%
Open market
6%
- The North Face70%
- Columbia10%
- Fuinloth6%
- Carhartt3%
- Outdoor Ventures3%
- Mac in a Sac2%
- Open — no brand owns it (9 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 75 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The North Face Womens Aconcagua 3 Insulated Vest - Wind Resistant Water Repellent 600 Fill Waterfowl Down Insulation TNF Black-NPF Medium
The North Face$140.084.7★317 rev
Fuinloth Womens Quilted Vest Stand Collar Lightweight Zip Padded Gilet Black M
Fuinloth$32.804.4★31,196 rev
The North Face Womens Yumiori Vest - Lightweight Fleece Zip Up with Stretch Fabric Inner Cinch Cord & Secure Zip Pockets TNF Black X-Large
The North Face$72.444.5★88 rev
The North Face Womens Yumiori Vest - Lightweight Fleece Zip Up with Stretch Fabric Inner Cinch Cord & Secure Zip Pockets TNF Black Medium
The North Face$73.174.5★88 rev
The North Face Womens Junction Insulated Vest - Water Resistant Heatseeker Insulation Stretch Binding & Zip Pockets Slate Moss Small
The North Face$77.574.6★156 rev
Newest
by launch date
Columbia Womens Sienna Hill Quilted Vest Sea Salt Medium
Columbia$50.2631 rev
Columbia Womens Sienna Hill Quilted Vest Tobacco X-Large
Columbia$65.4231 rev
Carhartt Rugged Flex Womens Bonded Fleece Vest Olive XL
Carhartt$38.9716 rev
The North Face Womens Yumiori Vest - Lightweight Fleece Zip Up with Stretch Fabric Inner Cinch Cord & Secure Zip Pockets Frost Grey Medium
The North Face$73.2288 rev
The North Face Womens ThermoBall Vest - Lightweight Zip Up Synthetic Insulation Wind Resistant Water Repellent Finish Periwinkle Glow Medium
The North Face$134.6237 rev
Trending
90-day click momentumThe North Face Womens Yumiori Vest - Lightweight Fleece Zip Up with Stretch Fabric Inner Cinch Cord & Secure Zip Pockets Frost Grey X-Small
The North Face$71.664.5★
Fuinloth Womens Fleece Vest Polar Soft Sleeveless Classic Fit with Zip up Pockets Black X-Small
Fuinloth$29.564.5★
Mac in a Sac Womens Alpine Packable Down Vest - Lightweight 600 Fill Power Insulated Puffer Vest with Zip Pockets - Navy - 12
Mac in a Sac$62.384.3★
The North Face Mens Apex Bionic 3 Windproof Vest Water & Wind Resistant Softshell with Zippered Chest & Hand Pockets Adjustable Hem TNF Dark Grey Heather-NPF 3X-Large
The North Face$122.974.4★
The North Face Womens Glacier Fleece Quarter Zip Jacket - 1/4 Zip Pullover Jacket Zip Pockets Stretch Fabric Metal Pink Small
The North Face$73.354.4★
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — -71.7% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 13.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“Perfect for staying warm”
“Very well constructed”
“lightweight”
“So soft”
“The pockets are all a good size”
“Very comfortable”
“As it was advertised”
“Great price”
“Surprise benefit is that it's great in the rain-the material is somewhat water-repellant”
What buyers complain about
“Runs small”
“Zipper broke”
“Not super chic”
“Black is NOT Black”
“Very cheap material”
“the fabric pilled up after this use”
“Very thin and light weight it half the thickness of my old one not very good for the price”
“Feels and looks expensive”
“I have others that are heavier, thicker, thinner, gifts that arent right”
“its looking really old and used”