north face jacket womens
Skip itSoft demand (-69.1% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Good$103.42avg listing price — sweet spot $15–$100
Market size
Good$754K$754K/yr · 7.3M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,343.2avg incumbent reviews — the moat a new listing must climb
Price range
Okay$29.68–$305.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad8.6%return rate — above 6% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-69.1%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
94
Top-5 brand share
96%
Open market
3%
- The North Face83%
- Columbia5%
- 33,000ft5%
- Outdoor Ventures2%
- BAERSkin1%
- Hikevitang1%
- Open — no brand owns it (7 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 118 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets TNF Black-NPF Large
The North Face$77.194.7★704 rev
The North Face Womens Aconcagua 3 Jacket - Wind & Water Resistant Puffer Coat with Down & Synthetic Blend Insulation TNF Black-NPF Medium
The North Face$191.484.6★599 rev
33 000ft Womens Softshell Jacket Fleece Lined Warm Jacket Light Hooded Windproof Coat for Outdoor Hiking
33,000ft$51.874.7★3,609 rev
The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets White Dune Medium
The North Face$76.264.7★704 rev
The North Face Womens TNF Performance Fleece Full Zip Jacket - Lightweight Pullover Zip Pockets & Stretch Fabric TNF Black Medium
The North Face$87.554.4★51 rev
Newest
by launch date
Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black XX-Large
Amazon Essentials$31.02528 rev
Baerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow
BAERSkin$97.70434 rev
Baerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow
BAERSkin$97.05434 rev
The North Face Womens Quest Jacket White Dune X-Large
The North Face$139.993 rev
The North Face Womens Quest Mono Cropped Jacket Transcendent Grey XL One Size
The North Face$129.760 rev
Trending
90-day click momentumThe North Face Womens Quest Mono Cropped Jacket Transcendent Grey XL One Size
The North Face$129.760.0★
MAOYSSEN Mens Mountain Ski Jacket Waterproof Winter Coat Warm Snowboarding Jacket Snow Windbreaker Hooded for Hiking
MAOYSSEN$36.424.6★
MARMOT Mens Zeus Jacket - Down-Insulated Water Resistant Lightweight Black Large
MARMOT$162.114.4★
The North Face Womens Antora Rain Hoodie (Standard & Plus Size) - Waterproof & Windproof Jacket Secure Zip Pockets Metal Pink Medium
The North Face$121.344.7★
The North Face Womens VECTIV Fastpack Mid Waterproof Hiking Shoe | Rubber Outsole High Traction 4mm Lug Smoked Pearl/Anthracite Grey 8
The North Face$142.224.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -69.1% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“High quality for price”
“Fits true to size”
“it feels warm”
“Comfortable”
“Love this, very lightweight”
“Worth the money”
“Plenty of space”
“As advertised,”
“Seems durable”
“perfect for our rainy season”
What buyers complain about
“Runs small”
“over priced”
“Disappointing Quality”
“The black color is dark”
“It broke within one week of having it :”
“Used backpack”
“Defective Zipper”
“I wish the front pockets were slightly deeper”
“Much thinner and not as warm”
“the string on the right side pocket came out so now I have a huge hole where my pocket supposed to be so together on the bottom”