north face jacket men
Skip itSoft demand (-57.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible9%top-5 click share — an open shelf
Avg price
Great$90.66avg listing price — sweet spot $15–$100
Market size
Good$658K$658K/yr · 4.5M searches
Review moat
Okay2,425.51avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$12.23–$323.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Returns
Bad9.4%return rate — above 6% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-57.7%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
143
Top-5 brand share
91%
Open market
8%
- The North Face73%
- Columbia8%
- 33,000ft4%
- MARMOT3%
- Outdoor Ventures2%
- Amazon Essentials2%
- Open — no brand owns it (20 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 277 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The North Face Tsillan Full Zip Mens Fleece TNF Black Heather Sz L
The North Face$86.204.6★1,155 rev
The North Face Mens Junction Insulated Jacket - Water Repellent Winter Coat Secure Zip Hand Pockets TNF Black Large
The North Face$96.734.5★555 rev
The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets TNF Black-NPF Large
The North Face$77.194.7★704 rev
The North Face Mens Antora Jacket (Standard & Big Size) - Waterproof & Windproof Rain Coat Secure Zip Hand Pockets TNF Black-NPF Large
The North Face$110.424.7★2,140 rev
Columbia Mens Watertight II Waterproof Rain Jacket Black Large
Columbia$57.924.7★2,665 rev
Newest
by launch date
Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black Medium
Amazon Essentials$29.49528 rev
Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Eggshell White X-Small
Amazon Essentials$38.79528 rev
Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Dark Green XX-Large
Amazon Essentials$38.15528 rev
Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black X-Large
Amazon Essentials$31.03528 rev
Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black Small
Amazon Essentials$25.71528 rev
Trending
90-day click momentum
Reebok Mens Mock Neck Zip-Up Textured Fleece Shell Jacket Black S
Reebok$12.234.4★
The North Face Explore Camp Lite Shandal - Water Hiking Sandals for Men & Women Granite Grey/Fizz Lime 14
The North Face$139.833.6★
Baerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow
BAERSkin$98.164.5★
The North Face Kids Mens Evolution Half Dome 5 Shorts (Little Kid/Big Kid) TNF Black XL (14-16 Big Kid) 5
The North Face$27.390.0★
Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Eggshell White Medium
Amazon Essentials$21.664.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -57.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 31.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“High quality for price”
“Fits true to size”
“Keeps me warm”
“Excellent price”
“comfortable to wear”
“Perfectly lightweight”
“I love all the pockets”
“perfect for rainy weather”
“it is waterproof”
“As advertised,”
What buyers complain about
“Don't fit”
“over priced”
“has dropped in quality significantly”
“The black color is dark”
“Defective Zipper”
“It broke within one week of having it :”
“this mediocre waterproof jacket failed me miserably”
“Not as advertised”
“Its not super thick material”
“Biggest complaint is that the straps rub my arm pits unless its fully tightened”