no kings hat
Skip itSoft demand (-84.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible18.15avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 6% kills the launch gate
Avg price
Good$14.03avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$7.98–$19.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$40K$40K/yr · 89K searches
Growth
Bad-84.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
24
Top-5 brand share
71%
Open market
24%
- Generic20%
- LELVK19%
- Coiunoonfkd15%
- Povmekd11%
- 雲が天に上ります5%
- BLbird5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
No Kings Hat No Kings in America Political Hat Men Women Adjustable Washed Cotton Baseball Caps
LELVK$16.784.1★55 rev
No Kings Hats Protest Sign No Kings in America Hat Cotton for Men Women We The People Political Baseball Cap Adjustable (US Alpha One Size Black 2)
Coiunoonfkd$12.864.7★25 rev
No Protest Baseball Sign No Kings in America Hat Cotton for Men Women We The People Political Baseball Caps Adjustable (US Numeric 3 Denim Color)
雲が天に上ります$15.004.7★12 rev
No Kings in America Hat for Men Funny Baseball Hat Funny Birthday Gifts for Men Black
Povmekd$15.874.5★17 rev
We The People Serve No Kings Caps for Womens No Kings in American Democracy Mens Baseball Hats Black
Generic$9.930.0★0 rev
Newest
by launch date
No a King Hat Fathers Day Dad Gifts Hes Your Daddy Embroidered Baseball Cap Patriotic 4th of July No Kings Hat Blue
WIKFZRO$19.985 rev
No Kings Hat No Kings in America Baseball Cap Resist Dad Caps Black
qwumub$7.980 rev
No Kings Adjustable Printed Baseball Hat White
No Kings Here$19.970 rev
Funny No Kings in America Shirt - Retro Political Men Women Trucker Hat with Adjustable Mesh Back Khaki
The Freedom Voice Political Tee for Men Women$19.840 rev
No Wars No Ice No King hat Protests Washed Cotton Cap Red
muciioa$13.991 rev
Trending
90-day click momentumNo a King Hat Fathers Day Dad Gifts Hes Your Daddy Embroidered Baseball Cap Patriotic 4th of July No Kings Hat Blue
WIKFZRO$19.984.3★
Funny No Kings in America Shirt - Retro Political Men Women Trucker Hat with Adjustable Mesh Back Khaki
The Freedom Voice Political Tee for Men Women$19.840.0★
No Kings Hat No Kings in America Baseball Cap Resist Dad Caps Black
qwumub$7.980.0★
We The People Baseball Cap Have Had Enough 1776 Badge Hat Adjustable for Men Women 250 Anniversary Hat (Vintage)
MBDFUT$11.854.8★
No Wars No Ice No King hat Protests Washed Cotton Cap Red
muciioa$13.995.0★
Demand
Weekly Amazon search volume, last 30 weeks — -84.0% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“The fit is adjustable”
“Worth the Price”
“exactly as advertised”
“The blue color is versatile and pairs well with casual outfits, whether you're wearing it to a barbecue, family gathering, holiday event, or just out running errands”
“The quality of the embroidery is really good”
“The quality is excellent, and you can immediately tell its made with nice, durable materials”
“Very comfortable and fits me quite well”
“Great gift”
“it is adjustable to fit any head”
What buyers complain about
“didnt fit my 7 3/4 head”
“Trash”
“has a very distinctive smell until I washed it”
“Let down 😞 Not well constructed”
“This kind of hat isn't the best at holding its shape”
“The fabric on the hat is like bed sheets”
“POORLY MADE AND WAY TOO SMALL”
“Loose threads”
“Those are always difficult”
“Bit pricey”