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ninja costume for girls

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A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 15Conversion 0Competition 59Returns 26Price range 91Avg price 95Brand share 48Review moat 82Quality gap 43

Avg price

Incredible$25.14

avg listing price — sweet spot $15–$100

Price range

Great$13.73–$37.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great364.48

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay5.9%

return rate — above 6% kills the launch gate

Growth

Bad-20.1%

90-day search growth — must beat 0% to launch

Market size

Bad$0

$0/yr · 79K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

49

Top-5 brand share

76%

Open market

19%

  • California Costumes32%
  • Rubies19%
  • TEENAGE MUTANT NINJA12%
  • Fun Costumes7%
  • Kepblom7%
  • Morph5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$010%$015%$020%$01101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.
9K7KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 21.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Fits perfectly”

Quality-Overall18%

“Good quality”

Value For Money10%

“it's a great value for the price”

Fun/Entertainment Experience8%

“fun”

Durability5%

“Super durable my heavy handed daughter ground”

Efficiency5%

“Works well”

Leak-Proof5%

“So far no leaks thank goodness”

Material Quality3%

“Nice material”

Print Quality3%

“Logo done nicely”

Color2%

“Love the color and the idea,”

What buyers complain about

Size-Overall23%

“It was very tell to big for my kids”

Leak-Proof17%

“it has a slow leak upon arrival”

Quality-Overall13%

“Junk / worthless”

Smell12%

“the gloves smelled”

Strength8%

“Not as sturdy as it looks”

Durability8%

“Not ideal for long term”

Inflation/Deflation5%

“it wouldnt stay inflated”

Advertised Vs Actual Product4%

“Not as described Junk”

Instructions/User Manual/Troubleshooting2%

“was missing instructions”

Top return reasons

Size-Overall61%
Leak-Proof4%
Functionality-Overall3%
Length3%
Advertised Vs Actual Product3%
Material Quality2%
Defective Material/Parts2%
Sleeve Fit2%
Color2%
Width2%