nike wallet
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Great20%top-5 click share — an open shelf
Avg price
Incredible$26.88avg listing price — sweet spot $15–$100
Price range
Good$6.93–$139.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Bad4,120.19avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Market size
Bad$55K$55K/yr · 452K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
118
Top-5 brand share
83%
Open market
15%
- Steve Madden49%
- Nike25%
- Timberland4%
- adidas3%
- Nautica3%
- GIPUSSON2%
- Open — no brand owns it (23 brands, 15%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 102 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nike Air Force 1 Slim Card Wallet Sneaker-Inspired Compact Design with Logo Detail for Cards Cash and Everyday Use (Black One Size)
Nike$26.734.4★40 rev
Nike Icon Air Max 90 Card Wallet Sleek Everyday Carry with Air Max Attitude (Dk Smoke Grey/White OSFM)
Nike$29.494.5★25 rev
Steve Madden Envy Card Case
Steve Madden$22.284.7★29 rev
Nike Icon Air Max 90 Card holder Grey Red One Size
Nike$29.434.4★89 rev
Steve Madden Womens Steve Madden JEM Bifold Card Case Black One Size US
Steve Madden$26.864.6★105 rev
Newest
by launch date
Amazon Essentials Womens Leather Clutch Wallet Black One Size
Amazon Essentials$27.1859 rev
Levis Mens Extra Capacity Slimfold Wallet Charcoal Black One Size
Levi's$17.837,265 rev
Amazon Essentials Womens Long Flap Continental Leather Wallet with Snap Closure Black One Size
Amazon Essentials$18.0370 rev
NIKE CLUB Fold Wallet Black/Black/White WL3422-091
Nike$65.512 rev
Steve Madden Womens Allies Fruit Multi 10 Medium
Steve Madden$80.9133 rev
Trending
90-day click momentum
Steve Madden BHayden Wallet (Sage Logo One Size)
Steve Madden$28.804.4★
Amazon Essentials Womens Long Flap Continental Leather Wallet with Snap Closure Black One Size
Amazon Essentials$18.034.5★
Steve Madden Womens Lawrence Chocolate S
Steve Madden$30.934.9★
Steve Madden Womens Allies Fruit Multi 10 Medium
Steve Madden$80.914.0★
VISWORLD Mens Wallet with Airtag Holder Bifold Full-Grain Leather Wallet for Apple Air Tag (1st & 2nd Generation) Slim Wallet for Men with RFID Blocking 11 Card Slots
VISWORLD$24.204.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Quality”
“lots of pockets”
“Fair price”
“Easy fit”
“As advertised”
“The material feels durable”
“Plenty of room”
“Cool design”
“Soft material”
“Easy to carry around”
What buyers complain about
“Bigger than expected”
“Much thicker than I expected”
“Already falling apart”
“Low quality”
“Hard to use”
“Overall heavier than I was hoping”
“False advertisement”
“Doesnt feel like leather”
“The pockets are too small in other words the drawers are small in size”
“Not slim like advertised”