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53

nike shorts men

Worth a look

Shows demand growing +111.7% this quarter, but weak search conversion (0.5%) keeps it on the watch list.

Market size 27Growth 95Conversion 7Competition 88Returns 11Price range 76Avg price 88Brand share 46Review moat 29Quality gap 50

Growth

Incredible+111.7%

90-day search growth — must beat 0% to launch

Competition

Great27%

top-5 click share — an open shelf

Avg price

Great$20.03

avg listing price — sweet spot $15–$100

Price range

Great$4.84–$47.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,590.46

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$112K

$112K/yr · 1.1M searches

Returns

Bad9.3%

return rate — above 6% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

135

Top-5 brand share

77%

Open market

21%

  • Under Armour60%
  • Amazon Essentials10%
  • CADMUS4%
  • Stelle2%
  • THE GYM PEOPLE2%
  • baleaf2%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$4K6%$7K8%$9K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 91 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +111.7% search growth over the last 90 days.
45K35KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 3.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“It fit as stated”

Comfort-Overall21%

“SO comfortable”

Color6%

“The color is accurate”

Quality-Overall6%

“Seems to be well made”

Exercise/Sports Suitability5%

“Perfect workout shorts”

Pockets/Compartments4%

“Love the pockets and the feel”

Material Quality3%

“Lightweight material”

Waist Fit3%

“Plus the waist line is super flattering”

Soft Feel3%

“soft material super comfortable”

Weight Light2%

“Lightweight & true size”

What buyers complain about

Size-Overall28%

“Too short”

Material Quality5%

“Poor material”

Pockets/Compartments4%

“no pockets :(((”

Waist Fit3%

“Too Short, Too Big in Waist”

Color3%

“I wish the dark blue”

Comfort-Overall2%

“These is so awkward”

Quality-Overall2%

“Cheap”

Thin2%

“The 3 I received today are very thin”

Thigh Fit2%

“past mid thigh”

Length2%

“theyre very long”

Top return reasons

Size-Overall56%
Waist Fit11%
Length9%
Thigh Fit5%
Inseam Fit3%
Hip Fit3%
Material Quality3%
Shape/Style2%
Advertised Vs Actual Product2%
Color1%