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nike shoes size 6

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A small market ($37K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 18Conversion 11Competition 98Returns 11Price range 95Avg price 95Brand share 60Review moat 40Quality gap 40

Competition

Incredible9%

top-5 click share — an open shelf

Avg price

Incredible$42.29

avg listing price — sweet spot $15–$100

Price range

Incredible$17.45–$99.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,482.52

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.4%

return rate — above 6% kills the launch gate

Market size

Bad$37K

$37K/yr · 98K searches

Competition

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

Brands

43 rising

Sellers

158

Top-5 brand share

69%

Open market

28%

  • Nike54%
  • YOLARK4%
  • JMFCHI4%
  • adidas4%
  • Josmo3%
  • BNV3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$3702%$7393%$1K4%$1K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 329 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -14.2% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“Great shoes fit great”

Comfort-Overall21%

“Comfortable and cute”

Quality-Overall13%

“Best shoes good quality”

Value For Money6%

“great value for price”

Durability5%

“They seem durable”

Color5%

“Like the color”

Shape/Style3%

“the style is cute”

Advertised Vs Actual Product3%

“As advertised”

Ease Of Use3%

“easy to put on”

Exercise/Sports Suitability2%

“Definitely good for running around”

What buyers complain about

Quality-Overall19%

“Poor Quality”

Durability18%

“is falling apart”

Size-Overall18%

“Runs large”

Product Condition10%

“Also USED”

Value For Money3%

“Waste of Money”

Gap/Hole2%

“After only a month wearing them they have holes in the bottoms and toes”

Feet Fit2%

“Designed to not fit a normal foot”

Material Quality1%

“Very cheap material look like plastic”

Comfort-Overall1%

“then my son found them very uncomfortable”

Advertised Vs Actual Product1%

“Picture isn't 100% accurate”

Top return reasons

Size-Overall36%
Feet Fit33%
Length12%
Width10%
Advertised Vs Actual Product2%
Color1%
Comfort-Overall1%
Shape/Style1%
Product Condition1%
Value For Money1%