nike shoes for boys
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but weak search conversion (0.1%) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Avg price
Incredible$36.75avg listing price — sweet spot $15–$100
Price range
Incredible$15.15–$79.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good$379K$379K/yr · 7.9M searches
Review moat
Okay2,248.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Returns
Bad9.2%return rate — above 6% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
88
Top-5 brand share
66%
Open market
30%
- Nike21%
- adidas17%
- RUNSIDE12%
- New Balance8%
- Amazon Essentials7%
- KUBUA5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 218 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RUNSIDE Boys Girls Tennis Shoes Kids Lightweight Breathable Sneakers Lace-up Running Athletic Shoes for Toddler/Little Kid/Big Kid Purple
RUNSIDE$22.314.4★3,301 rev
Amazon Essentials Unisex Kids Lightweight Running Shoes for Boys and Girls Black/White 7 Big Kid
Amazon Essentials$25.854.4★54 rev
Nike Little Kids Cosmic Runner Road Running Shoes Black/White-Anthracite 12C
Nike$42.584.5★1,496 rev
Nike Little Kids Cosmic Runner Road Running Shoes Black/White-Anthracite 3Y
Nike$42.964.5★1,496 rev
Nike Little Kids Flex Runner 4 Running Shoe Black/Black-White 3Y
Nike$38.314.5★1,458 rev
Newest
by launch date
adidas Unisex-Kids Fortarun 4.0 Black/Iron Metallic/Bliss Pink 1
adidas$37.01337 rev
Adidas Unisex-Kids VL Court 3.0 White/Bliss Pink/Alumina 5
adidas$41.182,161 rev
adidas Unisex-Kids Lite Racer Adapt 7.0 Black/Black/Grey 1
adidas$41.572,524 rev
adidas Unisex-Kids Fortarun 4.0 Black/Iron Metallic/Bliss Pink 12
adidas$32.81337 rev
Adidas Unisex-Kids VL Court 3.0 White/Bliss Pink/Alumina 12
adidas$43.312,161 rev
Trending
90-day click momentum
Nike Kids Cosmic Runner Swoosh Hydrogen Blue/White-Pink Glow 4.5Y
Nike$44.844.5★
Amazon Essentials Unisex Kids Lightweight Running Shoes for Boys and Girls White 2 Little Kid
Amazon Essentials$27.454.4★
Nike Kids Cosmic Runner Swoosh Blue Crystal/Picante Red-Midnight Navy 5.5Y
Nike$41.804.5★
Nike Kids Court Borough Low Bball White/Blue Crystal-Bright Violet 7Y
Nike$45.864.7★
Amazon Essentials Unisex Kids Lightweight Running Shoes for Boys and Girls Black/White 3 Little Kid
Amazon Essentials$26.994.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits to size”
“Cute and comfy”
“Amazing quality”
“the color is cute”
“Great for the price”
“Lightweight and easy to put on”
“Very durable”
“its incredibly easy to wear”
“the style is cute”
“running I love them they are awesome”
What buyers complain about
“Didn't Last”
“Way too narrow”
“Rip off bad quality”
“Waste of Money”
“Not a fan of bright color”
“Received a used pair”
“very hard to put on”
“Laces are way too long for these shoes”
“not wide enough”
“Thin and flimsy feeling”