nike lanyard
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Review moat
Great173.82avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.76avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 6% kills the launch gate
Price range
Great$5.80–$46.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$48K$48K/yr · 205K searches
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
34
Top-5 brand share
66%
Open market
29%
- Nike30%
- MPK11%
- TSY TOOL10%
- Fun Express8%
- 4Hrse6%
- Duckket5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nike Swoosh Key Holder - Durable Carabiner-Style Clip Keychain with Iconic Branding (Black/White One Size)
Nike$18.094.8★99 rev
Fun Express DIY Shoe Keychains 12 Pack - Mini Sneaker Keychain Bulk Crafts for Kids Birthday Party Crafts | Make Your Own Keychain Kit with Canvas Shoes to Paint & Color Your Own Creative Designs
Fun Express$21.034.1★19 rev
Nike Swoosh Key Holder - Durable Carabiner-Style Clip Keychain with Iconic Branding (Red/White One Size)
Nike$19.024.8★99 rev
4Hrse - Retro Shoe Rubber Sneaker Keychains Birthday Party Favors Fun Gifts Hype Props Stocking Stuffers Decoration Kids Mystery Goodie Bag Prizes (Random Pack of 10)
4Hrse$14.334.6★1,578 rev
TSY TOOL 30 Pcs of Random Mini Retro Sneaker Keychains Shoe Key Chains for Goodie Bags Collectors Sneakerhead
TSY TOOL$13.154.6★23 rev
Newest
by launch date
Quintad 50 PCS Random Retro Sneaker Keychains Shoe Rubber Fun Gifts Key Chains for Goodie Bags Collectors Sneakerhead
Quintad$19.822 rev
Nike Swoosh Key Holder - Durable Carabiner-Style Clip Keychain with Iconic Branding (Black/White One Size)
Nike$18.0999 rev
Nike Swoosh Key Holder - Durable Carabiner-Style Clip Keychain with Iconic Branding (Red/White One Size)
Nike$19.0299 rev
Nike Swoosh Key Holder - Durable Carabiner-Style Clip Keychain with Iconic Branding (Royal/White One Size)
Nike$17.8999 rev
Duckket 25 PCS Random Retro 3D Sneaker Keychains Rubber Shoe Key Chains for Sneakerhead Mystery Goodie Bag Prizes
Duckket$39.552 rev
Trending
90-day click momentumQuintad 50 PCS Random Retro Sneaker Keychains Shoe Rubber Fun Gifts Key Chains for Goodie Bags Collectors Sneakerhead
Quintad$19.825.0★
Fun Express DIY Shoe Keychains 12 Pack - Mini Sneaker Keychain Bulk Crafts for Kids Birthday Party Crafts | Make Your Own Keychain Kit with Canvas Shoes to Paint & Color Your Own Creative Designs
Fun Express$21.034.1★
Rainbow Sandals Leather Sandal Key Chain - Dark Brown
Rainbow Sandals$8.014.6★
Nike Unisex Adult Club Key Holder
Nike$15.124.8★
Nike Swoosh Key Holder - Durable Carabiner-Style Clip Keychain with Iconic Branding (Red/White One Size)
Nike$19.024.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.0% search growth over the last 90 days.Peak months: Aug, Dec · busiest ÷ quietest = 3.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“it looks like it has some good quality craftsmanship in”
“Great keychains the size is great”
“Such a cute gift”
“They are durable”
“Great value”
“Product as expected”
“Not flimsy at all, well made”
“Cute size”
“Perfect size and great color choices”
“the material is good satin”
What buyers complain about
“Wrong Colors”
“Broke easily”
“It broke off the keychain in February”
“kinda smaller than expected”
“They were a little thin”
“Also the price is to high”
“It is leather so if you arent careful it will lose its quality over time”
“Quality is Less Than Desirable”
“and the shoes string are messy”