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nike air max

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Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 61Growth 25Conversion 2Competition 97Returns 19Price range 18Avg price 80Brand share 21Review moat 26Quality gap 45

Competition

Incredible12%

top-5 click share — an open shelf

Avg price

Great$85.64

avg listing price — sweet spot $15–$100

Market size

Good$527K

$527K/yr · 4.7M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,937.07

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+0.1%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Returns

Bad7.4%

return rate — above 6% kills the launch gate

Price range

Bad$23.92–$435.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Competition

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

23 rising

Sellers

479

Top-5 brand share

92%

Open market

8%

  • Nike84%
  • Marc Joseph New York3%
  • ANTA3%
  • Luogoks1%
  • NOBULL1%
  • Socviis1%
  • Open — no brand owns it (17 brands, 8%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$5K2%$11K3%$16K4%$21K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 268 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 8 weeks — +0.1% search growth over the last 90 days.
100K60KMay '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall20%

“Comfortable shoes”

Size-Overall14%

“Fits well as expected, looks great”

Quality-Overall12%

“The build quality is excellent”

Value For Money9%

“Worth it”

Shape/Style3%

“Classic style that goes with everything”

Advertised Vs Actual Product3%

“Exactly what I ordered”

Durability3%

“Very durable book bag”

Audio Quality3%

“Sound Is Excellent”

Exercise/Sports Suitability3%

“good for working out”

Design-Overall2%

“Built extremely well”

What buyers complain about

Size-Overall25%

“Too narrow”

Quality-Overall8%

“the quality not as robust”

Comfort-Overall7%

“Just not comfortable”

Value For Money5%

“Waste of money”

Durability4%

“Broke within a month of school”

Product Condition4%

“they had been used”

Feet Fit4%

“But these are far too tight in the toe box”

Width3%

“Very Narrow”

Color3%

“Not true color”

Pain Relief-Overall2%

“within 2 hour my knees are hurting again”

Top return reasons

Size-Overall27%
Feet Fit26%
Width16%
Length9%
Comfort-Overall3%
Advertised Vs Actual Product3%
Color2%
Product Condition2%
Shape/Style2%
Value For Money1%