nightmare before christmas earrings
Skip itSoft demand (-22.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$54.79avg listing price — sweet spot $15–$100
Review moat
Great225.6avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 6% kills the launch gate
Price range
Good$4.23–$164.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$110K$110K/yr · 153K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
30
Top-5 brand share
85%
Open market
12%
- Jeulia43%
- LILALO16%
- Enso Rings14%
- LUV HER10%
- JLOVEMILY3%
- Disney2%
- Open — no brand owns it (10 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 50 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jeulia Jack Nightmare Rings Women Christmas Skull Rings 925 Sterling Silver Princess Cut Band Ring Anniversary Promise Romantic Christmas Gifts for Her
Jeulia$144.344.7★547 rev
LUV HER Jack Skellington Gothic Jewelry: 2 Hypoallergenic Earrings for Girls (1 Stud & 1 Fishhook Drop) with Charms One Size Fits All Girls The Nightmare Before Christmas Ages 4+
LUV HER$9.404.6★362 rev
Jeulia Jack Nightmare Rings Women Christmas Skull Rings 925 Sterling Silver Princess Cut Band Ring Anniversary Promise Romantic Christmas Gifts for Her
Jeulia$140.504.7★547 rev
LILALO Nightmare Rings Sterling Silver Abalone Shell Jack and Sally Rings Skull Jewelry
LILALO$40.914.0★28 rev
Jeulia Gothic Skull Diamond Rings: Sterling Silver Jack and Sally Skeleton Rings Band Halloween Romantic Nightmare Jewelry for Her Engagement Anniversary Christmas with Gifts Box (Everlasting Love 9)
Jeulia$100.994.3★112 rev
Newest
by launch date
FUSEONG Jack and Sally Necklace 925 Sterling Silver Nightmare Pendant Necklace Black Moon Halloween Jewelry Gifts for Women
FUSEONG$40.561 rev
Disney Nightmare Before Christmas Jack and Sally Bolo Pendant Bracelet Officially Licensed - The Nightmare Before Christmas | Brass with Sterling Silver Plate | Pendant Bracelets
Disney$25.985 rev
Enso Rings Nightmare Before Christmas Silicone Ring - Comfortable and Flexible Design - 6.6mm Wide 1.75mm Thick - Ooogie Boogies Grinning Gamble - 13
Enso Rings$27.90427 rev
Nightmare Earrings 925 Sterling Silver Jack and Sally Dangle Earrings Black Moon Christmas Jewelry Gifts for Women
FUSEONG$37.2212 rev
XUECHEN Bracelet Accessories Halloween Christmas Cosplay Costume Merchandise stuff Birthday Gift for Women Adult and Fans
XUECHEN$9.86131 rev
Trending
90-day click momentum
Jeulia Romantic Soul Skull Design Princess Cut Sterling Silver Ring for Women Wife Girlfriend Engagement Wedding Anniversary Christmas Birthday With Jewelry Box
Jeulia$164.444.6★
Enso Rings Nightmare Before Christmas PRB Silicone Ring - Comfortable and Flexible Design - Jack Forever & Always - Platinum - 9
Enso Rings$39.274.3★
Black Her Jack Rings Promise Wedding Band for Men Comfort Fit Stainless Steel Romantic Eternity Engagement Wedding Anniversary Rings (His Size 8)
JLOVEMILY$4.235.0★
Enso Rings Nightmare Before Christmas PRB Silicone Ring - Comfortable and Flexible Design - Jack Forever & Always - Platinum - 10
Enso Rings$38.614.3★
Black His Sally Rings Promise Wedding Band for Women Comfort Fit Stainless Steel Romantic Eternity Engagement Wedding Anniversary Rings (Her Size 7)
JLOVEMILY$5.475.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“A fun gift”
“Pretty good earrings”
“So comfortable”
“Stunning beautiful colors”
“As described”
“Great for the price”
“Fits well”
“The ring is beautiful and very bright”
“Cool little necklace”
“It is pretty durable”
What buyers complain about
“Sad it doesnt fit”
“The Shiny Pink came off”
“Cheap”
“Get a better chain for it”
“Cheap”
“Defective backs”
“If most earrings, cause irritation, These won't”
“Not like the product picture”
“Only wore a few hours and the screw back fell off and its lost”
“Wouldn't fit around her wrist so she has it on her bag”