newborn shirts
Skip it45/100a small market ($64K/yr) — newborn shirts doesn't clear our bar today.
Market/yr
$64K
Growth (1y)
+86.0%
Products
57
Brands
21
was 14 a year ago
Sellers
31
Price range
$2.45–$35.35
Returns
2.0%
Rating
4.7★
Skip it
Scored 45/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +86.0% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.3×
Competition
- Gerber58%
- Amazon Essentials7%
- Simple Joys by Carter's5%
- Laughing Giraffe4%
- 123 Bear4%
- Yoofoss4%
- Other (15 brands)17%
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen. 21 brands and 31 sellers compete here.
Brands
21 rising
was 14 a year ago
Sellers
31
Top 5 brand share
79%
Product shelf
All 57 tracked products in this niche.
Gerber Baby 8-Pack Short Sleeve Onesies Bodysuits Solid White 12 Months
Gerber
$16.814.8★56,105 reviews
Gerber Baby 5-Pack Solid Onesies Bodysuits White 6-9 Months
Gerber
$13.084.8★58,053 reviews
Gerber Baby 8-Pack Short Sleeve Onesies Bodysuits Solid White Newborn
Gerber
$16.814.8★56,105 reviews
Gerber Baby 5-Pack Solid Onesies Bodysuits White 3-6 Months
Gerber
$13.074.8★58,053 reviews
Gerber Baby 8-Pack Short Sleeve Onesies Bodysuits Solid White 18 Months
Gerber
$16.624.8★56,105 reviews
Gerber Baby 5-Pack Solid Onesies Bodysuits White 12 Months
Gerber
$13.084.8★58,053 reviews
123 Bear Baby Cotton Spandex Infant Bodysuits Long Sleeve and Short Sleeve (White 2-Pack Short Sleeve Newborn)
123 Bear
$9.804.8★664 reviews
Amazon Essentials Unisex Toddlers Baby Unisex 6-Pack Sleeveless Bodysuits White 12 Months
Amazon Essentials
$16.244.8★5,139 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“The fit is also slightly snug”
“Really soft and easy to put”
“Nice soft material”
“Good price”
“Christmas gift”
“comfortable”
“Easy to use”
“All colors are nice”
“Exactly what I was needing”
What buyers complain about
“Size up”
“Not true white”
“they do shrink”
“Poor quality”
“Also, the original Gerber material is thick”
“material is not soft”
“The second bag of Newborn Gerber t-shirts Looked used, possibly washed, all scrambled up in the bag and no tag and most of the t-shirts were unsnapped, not snapped, Did Not Look New, Looked Used”
“not as durable as I hoped”
“they already have holes”
“$100 for 5 is out of budget”
Top return reasons
- Size-Overall66%
- Length10%
- Value For Money5%
- Material Quality3%
- Sleeve Fit2%
- Advertised Vs Actual Product2%
- Thin2%
- Quality-Overall1%
- Color1%
- Width1%