new era blank hat
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$31.41avg listing price — sweet spot $15–$100
Price range
Great$8.66–$59.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.9%return rate — above 6% kills the launch gate
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$101K$101K/yr · 1.2M searches
Review moat
Bad4,570.06avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
156
Top-5 brand share
88%
Open market
10%
- New Era69%
- 476%
- Lids5%
- Born to Love4%
- Falari3%
- Flexfit2%
- Open — no brand owns it (15 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 125 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Era MLB 9FIFTY Adjustable Snapback Hat Cap One Size Fits All (Los Angeles Dodgers Black White)
New Era$34.704.7★2,349 rev
New Era MLB 9FIFTY Adjustable Snapback Hat Cap One Size Fits All (Los Angeles Dodgers Blue)
New Era$35.354.7★2,349 rev
New Era MLB Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (New York Yankees Green)
New Era$28.564.7★2,070 rev
New Era Mens New York Yankees MLB Authentic Collection 59FIFTY Cap Size 7 5/8
New Era$34.274.6★16,671 rev
New Era Blank Custom 59FIFTY Fitted Cap (7 3/8 Black/Grey UV)
New Era$34.644.5★4,218 rev
Newest
by launch date
New Era LA Los Angeles Dodgers 59FIFTY Practice Trucker Fitted Cap Hat (US Numeric 7 1/8 Blue White)
New Era$40.590 rev
Lids Blank Full Court w/Colored UV Fitted Cap Flat Bill Hat for Men & Women Comfortable Fit Premium Everyday Style
Lids$27.03231 rev
New Era Spongebob Squarepants Squidward 59Fifty Fitted Hat (US Numeric 7 7/8) Multicolor
New Era$46.382 rev
New Era LA Los Angeles Dodgers 59FIFTY Authentic Collection 2025 Diamond Hero Edition Fitted Cap Hat (US Numeric 7 1/2 Blue Grey)
New Era$59.454 rev
New Era Aaahh Real Monsters 59Fifty Fitted Hat (US Numeric 7 3/4 Purple)
New Era$54.032 rev
Trending
90-day click momentum
Kamel 804 Solid 5 Panel High Crown Slight Curve Trucker Baseball Cap for Unisex
Afterprints$13.965.0★
Knuckleheads Little Threads - Toddler Boy Baseball Cap - Snap Back Trucker Cap - Newborn Flat Brim Sun Hat (M 2-5 Years Bubba Brown)
Knuckleheads Little Threads$25.194.8★
Premium Fitted Flat Brim Hat Mens Baseball Cap True to Size Timeless Street Urban Style 10 Sizes Multiple Colors (US Numeric 7 1/2 Red)
Stitch and Bill$12.944.2★
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Flat Brim Mesh Trucker Surf Skate Bro (M 2-5 Years B Jaxon) Gray White
Born to Love$24.294.8★
Knuckleheads Little Threads Infant- Newborn Photography Outfits Boy- Snapbacks Sun Hat Flat Bill Summer Beach Trucker Youth Fun Cute Fitted Gorras Baseball Mesh Cap (M 2-5 Years Henry)
Knuckleheads Little Threads$23.604.8★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“Excellent quality”
“Great color”
“As advertised”
“Worth the money”
“This stretcher is the ticket to a comfortable fit”
“Very comfortable”
“The material feels resistant”
“Super cute and stylish”
“Easy to use”
What buyers complain about
“Way to big”
“Different quality than before”
“But, the color is off”
“Getting cheaper”
“not made with quality materials”
“has no solid shape”
“This item was returned by someone else”
“Will Fall Apart In A Few Months”
“Not super comfy”
“Received it dirty”