new balance skull cap
Skip itSoft demand (-24.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.91avg listing price — sweet spot $15–$100
Price range
Great$8.49–$77.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.4%return rate — above 6% kills the launch gate
Market size
Okay$226K$226K/yr · 463K searches
Review moat
Okay2,515.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.5%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
44
Top-5 brand share
95%
Open market
3%
- New Balance76%
- Under Armour7%
- Nike6%
- Pudolla3%
- Headshion3%
- Amazon Essentials2%
- Open — no brand owns it (2 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Black
New Balance$20.544.7★2,543 rev
New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Slate
New Balance$20.124.7★2,543 rev
Under Armour Mens Storm Velocity Beanie (001) Black/Black/Reflective One Size Fits Most
Under Armour$23.054.7★5,367 rev
New Balance Performance Adult Unisex Navy Lightweight Adustable Performance Workout Gym Running Hat
New Balance$17.874.7★264 rev
New Balance Mens Athletics Stretch Woven Jogger Black Large
New Balance$47.844.4★106 rev
Newest
by launch date
New Balance Adult Unisex Navy Lightweight 5-Panel Camper Adjustable Flat Bill Running Hat
New Balance$21.9988 rev
QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling
QINGLONGLIN$15.09166 rev
Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap White One Size
Amazon Essentials$10.92185 rev
New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Slate
New Balance$20.122,543 rev
New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Olive
New Balance$19.982,543 rev
Trending
90-day click momentumQINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling
QINGLONGLIN$15.094.6★
Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap White One Size
Amazon Essentials$10.924.5★
New Balance Adult Unisex Navy Lightweight 5-Panel Camper Adjustable Flat Bill Running Hat
New Balance$21.994.4★
New Balance Unisex 5 Panel Performance Hat 5 Panel Performance Hat White One Size
New Balance$29.694.4★
New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Slate
New Balance$20.124.7★
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -24.5% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 6.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fits like glove”
“Good quality”
“very comfortable to wear”
“Worth it”
“Great comfy warm with some style”
“Exactly as the picture”
“Okay, material is soft”
“Lightweight and easy to adjust”
“So its breathable”
“Soft Durable hat”
What buyers complain about
“Quite baggy”
“Garbage”
“Material is very cheap”
“kind of thick”
“Poor quality as the stitching easily comes out around the seam”
“Don't have elastic at the ankles”
“price on point”
“You need a big cone shape head to rock this uncomfortable feeling”
“Description is a little deceiving one size should say fit most”
“Thin material”