neutrogena beach defense 70
Worth a lookShows demand growing +178.1% this quarter, but weak search conversion (0.5%) keeps it on the watch list.
Growth
Incredible+178.1%90-day search growth — must beat 0% to launch
Avg price
Incredible$23.62avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Great$7.03–$41.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,447.23avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Bad9.3%return rate — above 6% kills the launch gate
Market size
Bad$32K$32K/yr · 249K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
21
Top-5 brand share
77%
Open market
19%
- Soothfeel25%
- baleaf24%
- Mingyuezai17%
- MAGCOMSEN6%
- Hurley5%
- BENEUNDER3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 48 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mingyuezai Womens UPF 50+ Sun Protection Jacket UV Lightweight Hooded SPF Long Sleeve Sun Shirt(Z3724BU S)
Mingyuezai$17.474.3★409 rev
Soothfeel Womens UPF 50+ Sun Protection Hoodie Jacket Lightweight Long Sleeve Sun Shirt for Women with Pocket Hiking Outdoor B-White
Soothfeel$26.734.6★5,933 rev
Hurley Sun Protection Lightweight Jacket Women - Sun Hoodie SPF 50+ UV Shirt Quick Dry Long Sleeve Sun Shirt Outdoor
Hurley$18.044.5★73 rev
MAGCOMSEN Womens UPF 50+ Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Hiking Outdoor Pockets Black M
MAGCOMSEN$21.774.4★3,585 rev
baleaf Womens UPF 50+ Sun Protection Jacket Lightweight UV Long Sleeve Hoodie for Hiking Outdoor Travel Fishing White M
baleaf$26.134.5★2,333 rev
Newest
by launch date
Roadbox Womens UPF 50+ Sun Protection Hoodie Jacket Lightweight SPF Long Sleeve Full Zip Workout Shirts for Hiking Running
Roadbox$17.9253 rev
Roadbox Womens UPF 50+ Sun Protection Hoodie Jacket Lightweight SPF Long Sleeve Full Zip Workout Shirts for Hiking Running
Roadbox$18.1053 rev
INOGIH Womens UPF 50+ Sun Protection Hoodie Jacket Breathable and Cool Long Sleeve Zip Front Sun Protection Jacket
INOGIH$11.981 rev
Womens Sun Protection Jacket UPF 50+ Long Sleeve Cooling Sun Hoodie Outdoor
XuoAz$8.703 rev
Champion Sun Hoodie for Women SPF 50+ UV Protection Long Sleeve Sun Shirt Lightweight Rash Guard Outdoor Hiking Active
Champion$16.8460 rev
Trending
90-day click momentumWomens Sun Protection Jacket UPF 50+ Long Sleeve Cooling Sun Hoodie Outdoor
XuoAz$8.703.7★
Roadbox Womens UPF 50+ Sun Protection Hoodie Jacket Lightweight SPF Long Sleeve Full Zip Workout Shirts for Hiking Running
Roadbox$18.104.2★
Roadbox Womens UPF 50+ Sun Protection Hoodie Jacket Lightweight SPF Long Sleeve Full Zip Workout Shirts for Hiking Running
Roadbox$17.924.2★
Hurley Sun Protection Lightweight Jacket Women - Sun Hoodie SPF 50+ UV Shirt Quick Dry Long Sleeve Sun Shirt Outdoor
Hurley$18.044.5★
Champion Sun Hoodie for Women SPF 50+ UV Protection Long Sleeve Sun Shirt Lightweight Rash Guard Outdoor Hiking Active
Champion$16.844.5★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +178.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 15.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality lightweight jacket”
“It seems to be true to size”
“Very comfy”
“It's great quality; very lightweight and breathable”
“Love the color”
“great material”
“So buttery soft”
“It looks exactly like the picture”
“worth the price”
“warm”
What buyers complain about
“Size runs small”
“cannot zip up”
“cozier material which this jacket does not have”
“is so thin”
“Not as advertised”
“Extremely cheaply made”
“It doesnt clean well”
“Received used item”
“Thinner than expected”
“mask part is way to stiff for being on the face”