neos
Skip itSoft demand (-62.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Avg price
Good$119.83avg listing price — sweet spot $15–$100
Price range
Okay$4.83–$187.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,271.03avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$52K$52K/yr · 39K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-62.8%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
8 rising
Sellers
94
Top-5 brand share
98%
Open market
1%
- NEOS88%
- TINGLEY3%
- HEKEDES2%
- Neosporin2%
- Johnson & Johnson2%
- SPATZWEAR1%
- Open — no brand owns it (2 brands, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NEOS Voyager Waterproof Winter Overshoe for Men & Women - Fits Snow & Work Boots - Rated for 0F
NEOS$123.014.3★22 rev
NEOS Voyager GP Waterproof and Wind Resistant Mens Overshoes Black Large
NEOS$131.334.3★22 rev
NEOS Voyager GP Waterproof and Wind Resistant Mens Overshoes Black X-Large
NEOS$138.554.3★22 rev
NEOS 11 Explorer Wp Winter Size: L (EXPG-L)
NEOS$124.184.4★482 rev
NEOS 15 Navigator-Glacier Trek Spk Size: S (N5P3G-S)
NEOS$124.723.0★1 rev
Newest
by launch dateNEOS Voyager Waterproof Winter Overshoe for Men & Women - Fits Snow & Work Boots - Rated for 0F
NEOS$123.0122 rev
NEOS Voyager GP Waterproof and Wind Resistant Mens Overshoes Black Large
NEOS$131.3322 rev
NEOS Voyager GP Waterproof and Wind Resistant Mens Overshoes Black X-Large
NEOS$138.5522 rev
NEOS Klondike GP Waterproof and Slip Resistant Mens Insulated Winter Work Overshoes Black X-Large
NEOS$171.2410 rev
NEOS Voyager Waterproof Winter Overshoe for Men & Women - Fits Snow & Work Boots - Rated for 0F
NEOS$124.0522 rev
Trending
90-day click momentum
Wild GearLYN Waterproof Non-Slip Rain Boot Shoe Covers/Overshoes with Reflector&ZipperWild- Black Reusable Foldable Insulation for Hunting Cycling Snow&Rainy Days Cleaning Car
LYN$12.774.3★
SPATZ PRO STEALTH OVERSHOE SYSTEM (with Protoez toe warmers) - L/XL
SPATZWEAR$145.435.0★
NEOS 15 Adventurer All Season Waterproof Overshoes (ANN1) Black Small
NEOS$113.054.5★
Soocas NEOS II - Electric Toothbrush with Water Flosser Sonic Electric Toothbrush for Adults Cordless Water Flosser for Travel Portable Oral Irrigator Up to 100% Plaque Removal Dark Violet
Soocas$130.994.4★
NEOS Explorer Waterproof Winter Overshoe for Men & Women - Fits Snow & Work Boots - Warm & Insulated for -20F
NEOS$135.074.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -62.8% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“seem to be well made”
“Good value”
“Easy to use”
“As advertised”
“It works quickly”
“the exact fitting spot”
“the cream helped the skin heal without any irritation”
“charges very fast”
“Excellent anabiotic”
“Its gives you thst fresh from the denidt feel”
What buyers complain about
“Size runs small”
“Does not work for me”
“Not the most durable”
“The water does not last long”
“They are a little bulky”
“I tend to be allergic to oils”
“Cumbersome”
“Its hard to find the pain itch”
“not soft like it was in the past”
“Garbage”