neck scarf
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$18.96avg listing price — sweet spot $15–$100
Price range
Great$6.58–$62.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good939.32avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 6% kills the launch gate
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$49K$49K/yr · 296K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
42
Top-5 brand share
44%
Open market
50%
- ANDANTINO12%
- Ciormis9%
- vimate9%
- Nonakgado7%
- Mulberry Park Silks7%
- Stlvoll6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 99 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ANDANTINO Mulberry Silk Square Scarf for Hair-25.6x25.6- Women Men Natural Silk Neckerchief(Jade Green)
ANDANTINO$19.554.7★1,604 rev
Stlvoll 100% Silk Head Scarf for Women - 27 Hair Scarves Satin Bandanas Square for Night Sleeping with Gift Packed (Red/Tree)
Stlvoll$14.354.3★1,532 rev
vimate 100% Silk Hair Scarf Mulberry 35 Inch Fashion Square Silk Head Scarf for Women Night Sleeping (Style 33)
vimate$15.024.4★1,825 rev
Mulberry Park Silks 100% Mulberry Silk Head Scarf Large 36 - 19 Momme Womens Hair Wrap for Sleeping Reduce Frizz & Damage Natural Soft Silk Wear Day & Night OEKO-TEX Certified - Black
Mulberry Park Silks$48.674.2★648 rev
Ciormis Mulberry Silk Scarf for Wraping at Night 27x 27 Square Pure Silk Scarf for Women Hair Wraping(Style 39)
Ciormis$14.314.4★417 rev
Newest
by launch date
ZLYC 100% Mulberry Silk Scarf for Women 21 Square Neckerchief Lightweight Hair Bandana & Headscarf Solid Peacock Blue
ZLYC$24.3442 rev
Amyzavls 100% Mulberry Silk Scarf for Women 21 Inch Small Square Silk Neckerchief Real Silk Head Bandana and Hair Wrap Soft Lightweight Satin Scarf for Neck Hair or Handbag Wine Red
Amyzavls$14.1923 rev
Amyzavls 100% Mulberry Silk Scarf for Women Green 21 x 21 Inch Silk Neckscarf Lightweight Square Scarf for Hair Handbag Wrist & Travel Gift for People
Amyzavls$13.1021 rev
Ciormis 100% Mulberry Silk Scarf- 21 Square Neck Hair Scarves Lightweight Printed Neckerchief for Women Ladies Men with Gift Packed
Ciormis$11.6136 rev
Ciormis 100% Mulberry Silk Scarf- 21 Floral Printed Neck Hair Silk Scarves Lightweight Bandana Neckerchief for Women Ladies with Gift Box
Ciormis$12.2036 rev
Trending
90-day click momentumCiormis 100% Mulberry Silk Scarf- 21 Floral Printed Neck Hair Silk Scarves Lightweight Bandana Neckerchief for Women Ladies with Gift Box
Ciormis$12.204.3★
Amyzavls 100% Mulberry Silk Scarf for Women Green 21 x 21 Inch Silk Neckscarf Lightweight Square Scarf for Hair Handbag Wrist & Travel Gift for People
Amyzavls$13.104.9★
ZLYC 100% Mulberry Silk Scarf for Women 21 Square Neckerchief Lightweight Hair Bandana & Headscarf Solid Peacock Blue
ZLYC$24.344.3★
Clysoru 100% Mulberry Silk Scarf 21 Square Neckerchief Neck Scarves Lightweight For Women With Gift Box S3
Clysoru$14.274.9★
Trillion London Spring Collection | Blue Floral Silk Neck Scarf For Women | Ladies Lightweight Scarves | Shawl Wraps | Suitable for Daily Life Gifting | Smooth Soft Finish | Size - 180cm*90cm
Trillion$18.614.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.4% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful Colors”
“Material is soft and comfortable”
“Very Good Versatile Quality”
“Fits great”
“As advertised”
“Good Value”
“A very elegant”
“Very nice material color”
“Fabulous corlors and design”
“Great for gifts”
What buyers complain about
“Just the tight size”
“I don't know much about materials”
“False advertisement”
“The colors are dull”
“Cheaply Made”
“I was sad with the quality of the print”
“the fabric is a little thicker than I expected”
“CON: it wrinkles really bad after washing it”
“looks very expensive”
“Much narrower”