navy tights girls
Skip itSoft demand (-72.3% this quarter) — this niche doesn't clear our bar today.
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 6% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,366.19avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.51avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$4.73–$17.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 60K searches
Growth
Bad-72.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
15
Top-5 brand share
84%
Open market
11%
- EVERSWE31%
- COTTON DAY27%
- Paralinda13%
- CHUNG6%
- Silky Toes6%
- The Children's Place4%
- Open — no brand owns it (7 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EVERSWE 3 Pairs Pack Girls Microfiber Tights Multiple Colors (Navy 6-8)
EVERSWE$9.434.6★9,098 rev
COTTON DAY Kids Girls School Dress Cotton Tights 8-10 Years 1 Pack (Navy Blue Size 10)
COTTON DAY$12.434.7★3,066 rev
COTTON DAY Kids Girls School Dress Cotton Tights 6-8 Years 1 Pack (Navy Blue Size 8)
COTTON DAY$12.534.7★3,066 rev
COTTON DAY Kids Girls School Dress Cotton Tights 4-6 Years 1 Pack (Navy Blue Size 6)
COTTON DAY$12.504.7★3,066 rev
Silky Toes Girls Opaque Microfiber Tights (1 Pair) Black White or Colored Nylon Stockings for Kids and Toddlers Every Size (Light Blue 1pk 12-14)
Silky Toes$12.884.5★2,586 rev
Newest
by launch date
The Childrens Place Girls Cable Knit Tights Navy Blue 6
The Children's Place$12.92369 rev
QLM kids colored pantyhose Ballet Dance Tights for girls Ultra Soft Elastic Footed Tights
QLM$6.7121 rev
QLM kids colored pantyhose Ballet Dance Tights for girls Ultra Soft Elastic Footed Tights
QLM$6.1321 rev
COTTON DAY Kids Girls School Dress Cotton Tights 8-10 Years 1 Pack (Navy Blue Size 10)
COTTON DAY$12.433,066 rev
COTTON DAY Kids Girls School Dress Cotton Tights 6-8 Years 1 Pack (Navy Blue Size 8)
COTTON DAY$12.533,066 rev
Trending
90-day click momentum
CHUNG Girls Ballet Footed Tights Toddler Dance Tights Blue 5-8Y
CHUNG$7.174.6★
COTTON DAY Kids Girls School Dress Cotton Tights 8-10 Years 1 Pack (Black Size 10)
COTTON DAY$12.404.7★
Paralinda Girls Semi-Opaque Tights 50 Den (4-6 Lapis Blue)
Paralinda$4.734.6★
Paralinda Girls Semi-Opaque Tights 50 Den (6-8 Navy Blue)
Paralinda$5.294.6★
QLM kids colored pantyhose Ballet Dance Tights for girls Ultra Soft Elastic Footed Tights
QLM$6.714.7★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -72.3% search growth over the last 90 days.Peak months: Aug, Oct, Nov, Dec · busiest ÷ quietest = 14.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit well”
“Good quality”
“Decent for the price”
“They are durable”
“Thick and great quality”
“Exactly as described and sized correctly”
“She said they were very comfortable”
“Initially I thought the material looks great”
“These are perfect for the winter months or chilly days”
“So warm”
What buyers complain about
“New Tights Arrived Used”
“Poor Quality”
“ripped quickly”
“does pill up after first wash”
“Immediately developed holes after just a few wears”
“around the thighs”
“are loose in the feet”